Brand Tone

Artistic & Creative, Personal & Approachable, Joyful & Whimsical, Professional & Curated

Brand Values

• •Art as a Cornerstone of Design
• •Personalization and Individuality
• •Transformative Power of Design
• •Passion and Enthusiasm
• •Altruism and Connection

Best Practices

• •Lead with Emotion, Support with Detail: Start your copy by describing the feeling the art or space evokes ("joy," "energy," "calm"). Follow up with the tangible details (e.g., "archival-quality paper," "meticulous attention to composition").
• •Use the "Art as Life" Metaphor: Consistently weave in the brand's core value of treating design like painting. Use terms like "canvas," "palette," "composition," "brushstroke," and "masterpiece" when describing both art and interior design services.
• •Amplify the Customer's Voice: Regularly incorporate words and phrases from positive reviews into your marketing copy. Using terms like "happy," "whimsical," and "makes me smile" reinforces the brand's perceived identity and builds social proof.
• •Maintain a Personal, First-Person Narrative in "About" Content: The brand's story is a key asset. Continue to use a personal and slightly narrative tone in blogs, the "About Us" page, and newsletters to maintain that approachable, artist-led feel.
• •Connect Art to Well-being: Lean into the "Art + Altruism" value. Create content that explores how a colorful, art-filled environment can improve mood and mental well-being, reinforcing the brand’s deeper purpose and distinguishing it from purely decorative competitors.

Social Perception

High-Quality and Talented, Emotionally Resonant, Trustworthy and Reliable, Unique and Distinctive

Copy Examples

• •Instagram Post (Showcasing a new painting): Image: A vibrant, close-up shot of a new art piece, highlighting texture and color. Copy: "Art isn't just what you hang on a wall; it's the energy you invite into your home. Introducing 'Summer Bloom'—a canvas bursting with the kind of joy that lasts all year. Let every brushstroke remind you to find the beauty in each day. See the full piece on the site. #LauraHamiltonCollection #ArtForYourHome #JoyfulLiving"
• •Website Banner (For Design Concierge): Text: "Your Home is a Canvas. Let's Create a Masterpiece. The Laura Hamilton Design Concierge transforms your space into a functional work of art, balancing composition and color to reflect your unique story. Book your consultation."
• •Facebook Ad (Targeting users interested in home decor): Video: A short, dynamic slideshow of customer photos showing Laura Hamilton's art in their homes. Headline: Fill Your Home with Joy. Body: "Tired of blank walls? Discover the whimsical, vibrant art that our customers say 'makes me smile.' The Laura Hamilton Collection offers unique paintings and prints designed to bring positive energy and a splash of color to your favorite spaces. Shop the collection and find your new happy piece!"
• •Email Newsletter (Announcing a new collection): Subject: New arrivals are here! Pieces of joy, made for you. Body: "Hi [Customer Name], We believe every room tells a story, and the best ones are filled with color and light. Our new collection of collage works has just launched, each piece crafted with the passion and attention to detail you love. Explore the latest designs and find the perfect narrative for your home. [Shop Now Button]"
• •Product Description (For a specific art print): Title: "Hope" - Limited Edition Reproduction Description: "More than a decoration, 'Hope' is a feeling. This piece captures the quiet strength and gentle optimism that brightens any room. With its soft yet vibrant palette, it serves as a beautiful daily reminder of resilience and light. Printed on archival-quality paper to ensure the colors stay true, bringing you joy for years to come."