Brand Tone

Evocative, introspective, inspiring, empowering, warm, approachable, passionate, and artistic, filled with poetic language and metaphors of journeys and universes.

Brand Values

• •Emotional Connection
• •Artistic Innovation
• •Authenticity
• •Resilience and Transformation
• •Holistic Education

Best Practices

• •Lead with Emotion: Always start communication with the feeling or story behind the music. Use evocative language that invites the audience to feel before presenting practical details.
• •Utilize the "Journey" Metaphor: Frame albums, songs, and even workshops as part of a journey or a transformation process. This consistently reinforces the brand's narrative of personal and artistic growth.
• •Balance Professional and Personal: Combine high-quality artistic imagery and professional announcements with genuine day-to-day content and personal reflections to keep the brand both aspirational and approachable.
• •Incorporate Core Album Themes: Continuously reference the key concepts of her works—the purity of #blanc, the resilience of Kintsugi, the self-discovery of VENUS—to solidify her artistic identity.
• •Foster Interaction with Questions: Directly address the audience with questions like "What does this melody make you feel?" or "What is your personal journey?" to transform communication into a dialogue and build a strong community around shared experiences.

Social Perception

Laura Andrés is perceived as a highly qualified and innovative contemporary classical artist who is making the genre more accessible and relevant to a modern audience. She is seen as an authentic and inspiring figure, admired for her talent and the honesty with which she shares the personal stories that drive her work. She is respected for her virtuosity as both a pianist and composer, as well as her pedagogical expertise. Her collaborations with mainstream artists have given her recognition beyond the classical music circuit.

Copy Examples

• •This piece was born from the calm that precedes a storm. It is the sound of introspection, of finding your center amidst the chaos. I hope it embraces you as it does me. 'Whisper of Dawn' now available on all platforms. #LauraAndres #Piano #NewMusic #ContemporaryClassical
• •More than a concert, the VENUS journey is an invitation to feel. An immersive experience where piano, strings, and electronic textures transport you to an inner universe. I look forward to sharing this night of musical transformation with you. Tickets available via the link in my bio. #VenusTour #LiveMusic #PianoConcert
• •Bring the music of 'Kintsugi' to your own piano. These scores are a map of a journey towards healing, to find beauty in our own cracks. Download your digital copy and let your hands tell the story. #Kintsugi #SheetMusic #PianoMusic
• •When the notes just flow... ✨ A little piece of what I'm creating today. What does it convey to you? #Pianist #Composer #CreativeProcess #LauraAndresPiano
• •I firmly believe that music is lived with the whole body. In my workshops, we explore the Dalcroze method to connect rhythm, movement, and emotion, liberating our purest expression. A revealing experience for musicians and art lovers. More information on my website. #MusicEducation #DalcrozeMethod #MusicWorkshop