Brand Tone

Expert & Authoritative, Premium & Gourmet, Passionate & Appreciative, Educational & Informative, Trustworthy & Reliable

Brand Values

• •Quality
• •Authenticity/Genuineness
• •Expertise & Tradition
• •Customer Satisfaction
• •Sustainability
• •Innovation

Best Practices

• •Emphasize Expertise & Heritage: Consistently integrate phrases like "since 1980," "over 40 years of experience," and "truffle experts" to reinforce authority and build trust.
• •Use Premium & Evocative Language: Employ descriptive words such as "exquisite," "authentic," "gourmet," "culinary treasure," "unparalleled aroma," and "sublime flavour" to mirror the high quality and rich sensory experience of the products.
• •Educate and Inspire: Offer practical advice, pairing suggestions, and enticing recipe ideas. Frame content not merely around selling a product, but around enhancing the customer's overall culinary journey.
• •Maintain Transparency & Honesty: Clearly differentiate between product types (e.g., the natural state of fresh/preserved truffles versus truffle oil that contains aroma). This approach builds long-term customer trust. Be explicit about sourcing and quality grades.
• •Focus on the "Why": Connect with the underlying passion for food and the unique, memorable experience that truffles provide. Speak to the "genuine sensations of the earth and the land" and the joy derived from creating exceptional meals.

Social Perception

As a Premium Supplier, Knowledgeable Experts, Accessible Luxury, Spanish Origin, Global Reach, Trustworthy for Quality

Copy Examples

• •Headline: Experience the True Essence of the Earth: Fresh Truffles, Delivered. Body: For over 40 years, Laumont has been the trusted name for authentic truffles. From forest to your doorstep in 48 hours, discover the unparalleled aroma and flavour that only the finest, expertly selected truffles can offer. Elevate your next dish from simple to sublime.
• •Headline: Unlock Culinary Excellence. It Starts with Laumont. Body: Don't just cook, create. Our range of fresh truffles, aromatic oils, and rich truffle sauces are crafted for those who appreciate genuine quality. Explore our curated recipes and bring the gourmet experience home.
• •Headline: The Laumont Promise: Uncompromising Quality, Unforgettable Flavour. Body: As Europe's truffle connoisseurs since 1980, we meticulously select and handle each truffle to ensure perfection. Whether it's the prized Black Winter Truffle or delicate Summer Truffle, taste the difference that dedication makes.
• •Headline: More Than a Truffle, It's a Laumont Tradition. Body: Journey with us from the ancient forests of Spain to your kitchen. Our passion for the world's finest truffles and mushrooms is captured in every product. Discover nature's hidden gem, sustainably sourced and expertly delivered.
• •Headline: New to Truffles? Let Our Experts Guide You. Body: Intrigued by the magic of truffles? Our blog and recipe collection make it easy to explore their unique character. From simple drizzles of truffle oil to showstopping fresh truffle shavings, LAUMONT UK is your partner in gourmet discovery.