Brand Tone

passionate, exclusive, and reassuring

Brand Values

• •Preservation
• •Accessibility & Affordability
• •Authenticity
• •Customer Experience

Best Practices

• •Emphasize Scarcity and Exclusivity: Always use language that highlights the rare and limited nature of the products. Words like "gallery," "curated," "vault," "unearthed," and "limited" reinforce this positioning.
• •Lead with Authenticity: Place the "100% Authentic" guarantee prominently in product descriptions, checkout pages, and the brand story to build and maintain trust.
• •Tell the Story of Preservation: Frame the business not just as a seller, but as a preserver of art. Use storytelling to explain the mission of making these scents available to fragrance lovers.
• •Use Sensory and Emotive Language: Describe fragrances in a way that evokes emotion and memory. Connect the scents to feelings, moments, and identity to create a deeper connection with the customer.
• •Maintain a Reassuring and Clear Tone in All Communications: Ensure that all transactional emails (order confirmations, shipping updates) and customer service interactions are clear, patient, and reflect the brand's commitment to a trustworthy experience.

Social Perception

The social perception of Laulieru, based on available customer reviews, is highly positive. Customers appear to be very satisfied with their purchases, praising product quality and authenticity, the very patient customer service, and the reliability of shipping and delivery. The brand boasts a high recommendation rate.

Copy Examples

• •Scent as an Art Form. Explore our gallery of rare and discontinued perfumes. Your signature scent awaits.
• •The scent you thought was lost forever is here. We’ve lovingly preserved the iconic Crybaby perfume, offering you an authentic olfactory experience. Each sample is carefully decanted to bring back your cherished memories. Don't just own a fragrance—own a piece of art.
• •At Laulieru, we believe that a scent can transform a moment. That's why we’ve dedicated ourselves to finding and preserving the world’s most elusive fragrances. From viral sensations to timeless classics, our collection is your gateway to experiencing the magic of rare perfumes without compromise.
• •Subject: Just Arrived: The Scent You've Been Searching For. Body: We've just added a new masterpiece to the Laulieru gallery. Discover the recently unearthed [Perfume Name], available for a limited time. Experience its unique notes with our authentic, hand-decanted samples before it disappears again.
• •Stop searching, start discovering. At Laulieru, we bring impossible-to-find perfumes directly to you. 100% authentic, 100% unforgettable. Tap to explore the collection.