Brand Tone

aspirational yet accessible

Brand Values

• •Quality Craftsmanship
• •Minimalist & Timeless Design
• •Durability & Practicality
• •Comfort & Lifestyle
• •Sustainability

Best Practices

• •Lead with 'Handmade in the Netherlands': Consistently emphasize this key differentiator across all channels. It immediately communicates quality, craftsmanship, and trustworthiness.
• •Balance Lifestyle with Features: Pair aspirational lifestyle imagery and language with tangible product benefits (e.g., 'all-weather,' 'water-repellent,' 'recycled filling'). This appeals to both emotional desires and rational purchasing decisions.
• •Use a Clean and Confident Voice: Mirror the minimalist product design in your copy. Use clear, concise sentences. Be confident in your product's quality without being arrogant. The tone should feel like a knowledgeable and stylish friend's recommendation.
• •Highlight Versatility (In & Outdoor): The indoor/outdoor feature is a major selling point. Frame it as a practical, year-round investment that offers flexibility and value, allowing customers to easily refresh their spaces.
• •Incorporate Social Proof: Leverage positive customer reviews and user-generated content in your marketing. Phrases like 'Join the hundreds of happy customers...' or featuring customer photos builds community and reinforces brand credibility.

Social Perception

premium, trustworthy, and stylish brand

Copy Examples

• •Your golden hour just got an upgrade. Sink into the handcrafted comfort of our Boho Long Chair, designed for every season, inside and out. This isn't just a seat; it's your personal retreat. #LauiLounge #HandmadeInHolland #OutdoorLiving #MinimalistDesign
• •Experience spacious comfort with a minimalist soul. The Boho Lounge Seat XL is meticulously handcrafted in our Dutch workshop to offer a timeless aesthetic and unparalleled durability. Its water-repellent fabric and recycled EPS core make it the perfect, practical statement piece for your living room or garden oasis.
• •Headline: Redefine Your Space with Dutch Design. Body: Tired of bulky furniture? Discover Laui Lounge. Our handmade lounge seats and poufs offer a stylish, minimalist solution for flexible seating, indoors and out. Weather-resistant, durable, and effortlessly chic. Order free fabric samples today and find your perfect match.
• •Subject Line: The Art of Lounging, Mastered. Body: At Laui Lounge, we believe true luxury is where design meets daily life. Our collection, handmade in our own workshop, was born from a passion for quality and minimalist style. Create a space where you can truly unwind, all year round. Explore the collection.
• •From sun-filled afternoons to cozy evenings, create lasting memories with furniture designed to endure. Our all-weather lounge seats are handmade for every moment of life. #FamilyFriendlyDesign #LauiLounge #IndoorOutdoor #GardenInspo #Handmade