Brand Tone

Humorous/Comedic, Direct/No-Nonsense/Tell-It-Like-It-Is, Inspirational/Empowering, Practical/Helpful, Christian-Oriented (often)

Brand Values

• •Strong Marriages
• •Understanding Differences
• •Communication
• •Commitment & Work
• •Humor & Joy in Relationships
• •Forgiveness
• •Faith (often implicit or explicit)

Best Practices

• •Embrace Humor Authentically: Use humor that aligns with Mark Gungor's style – observational, relatable, and sometimes a bit edgy, but ultimately aimed at being constructive. Avoid forced or generic jokes. The humor should feel natural to the brand's voice.
• •Be Direct and Plain-Spoken: Get to the point. While humorous, the underlying message should be clear, practical, and easy to understand, avoiding "churchy" or overly academic language.
• •Focus on Relatability: Share anecdotes, examples, and address common marital frustrations that resonate with a wide audience of couples. Make them feel understood.
• •Maintain a Helpful & Hopeful Core: Even when being direct or humorous about challenges, the ultimate aim is to provide help and inspire hope that a better marriage is achievable. The humor should serve the purpose of making the advice more accessible, not just to entertain.
• •Be Mindful of the Edge (and Potential for Misinterpretation): While humor can be disarming, be aware that directness and generalizations, especially about gender, can be perceived negatively by some. Strive for humor that unites rather than divides, and be prepared to address feedback thoughtfully, keeping the core values of respect and understanding in mind, even when the brand's style is "no-nonsense."

Social Perception

Largely Positive, Helpful & Transformative, Entertaining & Memorable, Controversial/Criticized by Some

Copy Examples

• •Headline: Marriage Got You Feeling Like a Punchline? We'll Help You Rewrite the Jokes. Body: Let's be honest, sometimes marriage feels more like a comedy of errors than a romantic fairytale. At Laugh Your Way Store, we get it. Find hilarious, no-fluff resources from Mark Gungor to turn those "Huh?" moments into "Aha!" ones. It's time to actually laugh *with* your spouse again.
• •Headline: He Said What?! She Meant What?! Decode Your Spouse (Finally). Body: Tired of lost-in-translation moments? Mark Gungor breaks down the Mars/Venus thing with a dose of reality and a lot of laughs. Our books and DVDs at Laugh Your Way Store offer practical tips to understand what makes your partner tick, so you can spend less time arguing and more time… well, you know.
• •Headline: Warning: May Cause Spontaneous Laughter & Improved Spousal Relations. Body: If your marriage feels a bit too serious lately, you've come to the right place. The Laugh Your Way Store offers resources packed with Mark Gungor's signature humor and straightforward advice. Get ready to laugh, learn, and maybe even like each other a little more.
• •Headline: Relationship Status: It's Complicated (But It Doesn't Have to Be). Body: Forget the complex theories. Mark Gungor delivers down-to-earth, practical strategies for a better marriage, wrapped in comedy. The Laugh Your Way Store has the tools you need to stop overthinking and start connecting.
• •Headline: Your Marriage Called. It Wants More Laughs (And Maybe Better Sex). Body: Mark Gungor tackles the tough topics – yes, even *that* one – with honesty and humor. Explore resources at Laugh Your Way Store that offer real solutions for real couples who want a stronger, happier, and more fun relationship.