Brand Tone

Warm and Inviting, Supportive and Ethical, Passionate about Craftsmanship, Friendly and Approachable, Informative and Helpful

Brand Values

• •Supporting Artisans and Small Businesses
• •Quality and Craftsmanship
• •Ethical Sourcing and Community Support
• •Customer Satisfaction
• •Vintage American and Farmhouse Style
• •Accessibility and Affordability

Best Practices

• •Emphasize the 'Why': Always circle back to the core mission of supporting artisans and ethical sourcing. Let this purpose shine through in product stories and brand messaging.
• •Use Warm, Inviting Language: Words like 'cozy,' 'charm,' 'heart,' 'welcome,' and 'community' can reinforce the desired feeling. Keep the tone approachable and friendly, like talking to a neighbor.
• •Highlight Craftsmanship and Uniqueness: Use descriptive language that showcases the skill, materials, and handcrafted nature of the products. Tell the story behind the items where possible.
• •Maintain a Helpful and Informative Stance: Provide genuine decorating tips, clear product information, and be transparent about the brand's values and processes. This builds trust and positions the brand as an authority in its niche.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media, email marketing, and customer service interactions is aligned. The 'Laughing Moose' should sound like the same friendly, supportive entity everywhere.

Social Perception

Positive Overall, Appreciation for Unique Items, Ethical Brand Image, Seen as a Go-To for Farmhouse Decor, Reliable (with minor concerns)

Copy Examples

• •Welcome Home to Handcrafted Charm. Discover unique, artisan-made décor that tells a story. At Laughing Moose Gifts, every piece supports a dream.
• •Woven with tradition, ready for your home. This beautiful basket isn't just a storage solution; it's a piece of East African artistry, empowering women artisans with every strand. Bring home quality that cares.
• •That feeling when your home truly reflects you. ✨ Our farmhouse décor, lovingly crafted by talented artisans worldwide, brings warmth and character to every corner. #LaughingMooseGifts #HandcraftedHome #ArtisanSupport #FarmhouseStyle #CozyLiving
• •At Laughing Moose Gifts, we believe in the power of handmade. Each unique piece in our collection is a testament to the skill of artisans we’re proud to partner with, from our Michigan workshop to communities across the globe. Discover decor that makes a difference.
• •It started with a love for vintage American style and a passion for people. Laughing Moose Gifts is more than a store; it's a community dedicated to bringing you beautiful, handcrafted home décor while uplifting the talented artisans behind each piece. Join us in celebrating craftsmanship and creating homes with heart.