Brand Tone

Warm, Nostalgic, and Genuine

Brand Values

• •Quality
• •Tradition
• •Joy

Best Practices

• •Use Storytelling: Frame products around memories and emotions. Instead of saying "high-quality cotton," say "crafted from the softest cotton, reminiscent of Sunday mornings."
• •Emphasize 'The Feeling': Focus on the benefit beyond the feature. The product isn't just a blanket; it's a "warm hug on a cold night." The decor isn't just a thing; it's a "reason to smile when you walk in the door."
• •Incorporate Nostalgic Language: Use words and phrases that evoke a sense of tradition, family, and comfort, such as "timeless," "just like," "heirloom," "classic," and "homespun."
• •Maintain a Personal & Friendly Voice: Write as if you are speaking to a friend. Use contractions (like "it's" and "you'll") and address the customer directly ("your home," "you'll find"). The mission to "spread joy" should be felt in every word.
• •Highlight Uniqueness: Use words like "unique," "quirky," "eclectic," and "treasure" to differentiate the products from mass-market alternatives and reinforce the brand’s distinct personality.

Social Perception

Overwhelmingly positive, centered on product quality and value. Customers highly rate the brand for value and quality, perceiving it as a reliable source for charming, rustic, and country-style home goods. Its presence on Walmart enhances accessibility and trust. Perception is largely shaped by the product experience itself.

Copy Examples

• •More than a blanket, it’s a piece of the past. Our heirloom quilt feels just like the one grandma used to have—warm, thick, and stitched with stories. Wrap yourself in the comfort of tradition and create new memories that last a lifetime.
• •Find Your Happy Place. Unique gifts and eclectic country decor to make your home (or someone else's) a little brighter.
• •That 'Welcome Home' Feeling, Delivered.
• •Tired of the same old decor? Discover quirky, high-quality country treasures at Laughing Moose Gifts. From our family to yours, we bring you beautiful things that spark joy. Shop now for a touch of warmth and whimsy.
• •Who said chores can't be charming? Our collection of 'fancy' dishtowels adds a dash of personality and a pinch of fun to the heart of your home. Quality you can feel, designs you'll love.