Brand Tone

Sophisticated & Elegant, Passionate, Quality-Driven & Expert, Innovative, Confident & Proud

Brand Values

• •Quality & Excellence
• •Passion
• •Craftsmanship & Artistry
• •Innovation & Creativity
• •Customer Satisfaction
• •Integrity & Authenticity

Best Practices

• •Emphasize Quality and Craftsmanship: Always highlight the use of fine, fresh, natural ingredients and the handmade, artisanal nature of the chocolates. Use descriptive words that convey luxury and care.
• •Share the Passion: Let the founders' genuine love for chocolate shine through. Storytelling about their journey and dedication can create an emotional connection.
• •Maintain Sophistication: Use elegant language and a refined visual style across all platforms. Avoid overly casual slang or trendy jargon that doesn't align with a luxury brand.
• •Showcase Accolades Subtly but Proudly: Integrate mentions of awards and prestigious partnerships naturally to reinforce expertise and quality without sounding boastful. For example, "Join the ranks of First Class travellers and Michelin-star diners who adore our chocolates."
• •Focus on the Sensory Experience: Use vivid language to describe the unique flavours, textures, and aromas of the chocolates, inviting customers to imagine the indulgent experience. Highlight the "high on flavour, low on sugar" philosophy.

Social Perception

High-End & Luxury, Award-Winning & Respected, Delicious & High-Quality Flavours, Artisanal & Beautifully Presented, Reliable for Gifting, Passionate Founders

Copy Examples

• •Headline: Experience Chocolate, Elevated. Body: At Lauden, it's always been about the chocolate. Discover award-winning creations, passionately crafted with the finest ingredients for an unforgettable taste. Pure flavour, pure indulgence.
• •Social Media Post: From our kitchen table to the skies with British Airways First Class. Our journey is fuelled by a simple obsession: creating the perfect chocolate. What Lauden flavour are you dreaming of today? #LaudenChocolate #LuxuryChocolate #Artisan #AwardWinning
• •Product Description (e.g., for Raspberry & Rose): A delicate dance of flavours. Vibrant British raspberries meet the subtle perfume of rose, encased in our signature dark chocolate. An exquisite taste of innovation, handmade with passion.
• •Brand Story Snippet: We couldn't find the chocolate we craved, so we created it. Lauden Chocolate is born from a relentless pursuit of flavour and a refusal to compromise on quality. Taste the passion in every piece.
• •Email Subject: Unlock a World of Award-Winning Flavours. Body: Dear Chocolate Lover, Indulge in the artistry of Lauden Chocolate. Each piece is a testament to our commitment to fresh ingredients, innovative pairings, and the pure joy of exceptional chocolate. Explore our latest collection.