Brand Tone

Heartfelt & Emotional, Friendly & Approachable, Playful & Creative, Inspiring & Personal

Brand Values

• •Personalization & Uniqueness
• •Emotional Connection
• •Quality & Care
• •Celebration of Relationships & Milestones

Best Practices

• •Always Lead with Emotion: Focus on the "why" behind the product – the feeling, the memory, the connection it represents. Use evocative language that resonates with feelings of love, joy, nostalgia, and celebration.
• •Embrace Personalization in Your Language: Just as the products are personalized, make the copy feel personal too. Use "you" and "your" frequently. Ask questions to engage the audience and make them feel involved in the creative process.
• •Keep it Warm and Approachable: Avoid overly formal or corporate language. Write as if you're talking to a friend. Use contractions, friendly exclamations, and emojis where appropriate (especially on social media).
• •Highlight the "Unique" Factor: Consistently remind customers that L'Atypique offers something different – a way to create one-of-a-kind items. Use words like "unique," "special," "personalized," "custom-made," "one-of-a-kind."
• •Tell Stories (or Encourage Others To): Share examples of how products have helped create special moments. Encourage user-generated content and feature customer stories. This reinforces the brand's role as a "creator of memories."

Social Perception

Positive & Appreciative, Seen as a Go-To for Unique Gifts, Engaged Community

Copy Examples

• •Instagram Post (New Baby Poster): Welcome tiny feet, big love! 👣✨ Our personalized birth posters aren't just decorations; they're the first page of a beautiful story. Capture every precious detail and create a keepsake that will warm your heart for years to come. What memory will you frame today? #LAtypique #CréateurDeSouvenirs #BabyLove #PersonalizedGift #NurseryDecor
• •Facebook Ad (Wedding Collection): From 'Yes!' to 'Happily Ever After,' every moment is a treasure. ✨ Our wedding collection helps you tell your unique love story. Personalized posters, guest books, and thank you gifts that your loved ones will cherish. Let's create something beautiful together. Discover the collection -> [Link] #LAtypiqueWedding #UniqueMemories #PersonalizedWedding #GiftIdeas #LoveStory
• •TikTok Video Caption (Time-lapse of personalizing a family poster): Watch us bring your family memories to life! ❤️ Each name, each date, carefully crafted. This isn't just a poster, it's your story, beautifully told. What will your L'Atypique creation say? 😉 #LAtypique #FamilyGoals #PersonalizedArt #GiftForFamily #MemoryCreator #TikTokMadeMeBuyIt
• •Email Subject Line (Holiday Promotion): Make this holiday unforgettable with a gift from the heart 🎁✨ Email Body Snippet: Tired of the same old gifts? This year, give something truly special. At L'Atypique, we help you create personalized treasures that spark joy and celebrate your unique connections. Explore our holiday collection and find the perfect memory to gift.
• •Website Homepage Banner: L'Atypique: We don't just make products. We create memories. ✨ Design your unique, heartfelt gift today and tell your story.