Brand Tone

cool, contemporary, and approachable

Brand Values

• •Curation and Exclusivity
• •Community and Connection
• •Passion for Streetwear Culture
• •Inclusivity/Unisex Appeal
• •Supporting Local/Made in Portugal
• •Authenticity and Individuality

Best Practices

• •Embrace "Moderate Humor" and Enthusiasm: Keep the language light, engaging, and show genuine excitement for products and the culture. Use emojis and playful slang where appropriate, reflecting the tone seen on TikTok and YouTube.
• •Highlight Curation and Discovery: Emphasize the "carefully selected" nature of the products, positioning Latte Lisbon as a tastemaker that introduces fresh and unique items to the market.
• •Foster Community and Inclusivity: Use "we" and "us" to create a sense of belonging. Speak directly to the audience as part of a shared culture. Ensure messaging is welcoming to all, reflecting the unisex approach and positive staff interactions.
• •Showcase Local Pride Authentically: When mentioning "Made in Portugal" or local collaborations, do it with genuine pride, focusing on quality and community impact rather than just as a selling point.
• •Stay Visually Consistent: Ensure photography and videography on all platforms match the "cool," "contemporary," and "stylish" aesthetic described by customers and seen in their online presence. This visual tone reinforces the written copy.

Social Perception

Customers perceive Latte Lisbon as a "cool concept store with unique stuff." The staff is consistently described as "extremely helpful," "friendly," "chilled," and knowledgeable, making the shopping experience "joyful" and "welcoming." The store's interior design and atmosphere are also frequently praised as "stunning" and "stylish." It's seen as a key destination for streetwear in Lisbon.

Copy Examples

• •Headline: Lisbon's Pulse. Global Streetwear. Local Vibe. Body: We're more than a store; we're where the streets speak. From global drops to exclusive "Made in Portugal" heat, find your next fit at Latte Lisbon. #LatteLisbon #StreetwearPortugal
• •Headline: Curated Cool. Served Daily. Body: Forget fast fashion. We handpick every piece from brands you love and new names you need to know. Step into Latte Lisbon – your source for authentic streetwear.
• •Headline: Not Just Threads, It's a Community. Body: Born from a passion for street culture, Latte Lisbon is your spot to connect, discover, and express yourself. Fresh drops, local collabs, and good times always in store.
• •Headline: Style Has No Gender. Body: Breaking molds since 2018. Explore our wide range of unisex streetwear and find pieces that speak to your unique style. Because looking good is for everyone.
• •Headline: Freshly Brewed: Our Latest "Made in Portugal" Collection. Body: Quality you can feel, style you can't ignore. Discover our new line, crafted with local pride and global street appeal. Shop the best of Portugal, right here at Latte Lisbon.