Brand Tone

Aspirational yet Accessible, Confident and Empowering, Chic and Modern, Relaxed and Playful, Authentic and Down-to-Earth

Brand Values

• •Quality Craftsmanship
• •Timeless Design with a Modern Twist
• •Wearable Luxury & Comfort
• •Versatility
• •Individuality and Empowerment
• •Community/Tribe

Best Practices

• •Embrace "Effortless Elegance": Use language that is sophisticated but not overly formal or stuffy. Think chic, modern, and refined, but always approachable and easy to understand.
• •Speak to the "Multifaceted Woman": Craft copy that acknowledges the diverse roles and aspirations of your target audience. Highlight versatility and how the products fit into various aspects of her life.
• •Highlight Quality & Timelessness Subtly: Weave in mentions of craftsmanship, premium materials, and enduring design without being boastful. Focus on the resulting benefit for the customer (e.g., "designed to be cherished for years to come").
• •Inject a Touch of Playfulness & Confidence: While maintaining an elevated tone, don't be afraid to be a little spirited or add a confident wink. The brand is about women who embrace who they are.
• •Maintain Visual & Verbal Harmony: Ensure the language used in copy consistently aligns with the brand's visual identity (clean, modern, stylish). The words should evoke the same feeling as the imagery.

Social Perception

Stylish and On-Trend, Good Quality, Comfortable Footwear, New Zealand Brand with International Appeal, Effortlessly Cool, Aspirational Lifestyle

Copy Examples

• •Headline: Step Into Your Story. Body: Effortless style meets everyday luxury. Our latest collection is designed for the woman who walks her own path, with confidence and grace. Discover pieces you'll reach for, season after season. #LaTribeWoman
• •Headline: Beyond the Trend. Beyond Compare. Body: At La Tribe, we believe in timeless design and the power of quality craftsmanship. Each pair is made to be lived in, loved, and to tell a part of your unique journey. Find your perfect fit. #WearableLuxury
• •Headline: Comfortably Confident. Undeniably Chic. Body: Who says you can't have it all? Our new [Product Name] blends plush comfort with a modern edge, so you can conquer your day in style. Because feeling good is always in fashion. #LaTribeStyle
• •Headline: Curated for Your Every Moment. Body: From city strolls to sunset drinks, La Tribe is your trusted companion. Versatile designs, luxurious materials, and that touch of effortless cool you love. Welcome to the Tribe. #MyLaTribe
• •Headline: The Art of Elevated Ease. Body: Discover footwear that feels as good as it looks. Handcrafted details, premium leathers, and designs that speak to your spirited attitude. It's not just a shoe, it's a La Tribe. #EffortlessChic