Your Brand Voice
Brand Voice Analysis
Analysis Details
Brand Tone
Authentic & Community-Centric, Irreverent & Opinionated, Adventurous & Passionate
Brand Values
- •Community
- •Adventure
- •Authenticity
- •Simplicity & Freedom
Best Practices
- •Speak from a "We" Perspective: Always write as if you are part of the sailing community. Use inclusive language like "we," "us," and "our community" to reinforce the brand's core value of togetherness.
- •Incorporate Sailing Lingo Naturally: Use terms like "cockpit," "cast off," "stern," and specific event names ("Baja Ha-Ha") to show authenticity and connect with the knowledgeable audience. Avoid over-explaining, as the target reader already understands.
- •Prioritize Storytelling Over Selling: Frame products within the context of the sailing lifestyle. A hat isn't just a hat; it's for keeping the sun out of your eyes during a race. A guide isn't just a book; it's the key to a successful first cruise to Mexico.
- •Maintain a Confident, Slightly Irreverent Tone: Don't be afraid to be witty or blunt, just as the magazine is known to be. This builds character and distinguishes the brand from more generic competitors.
- •Always Connect Back to the Magazine's Legacy: Remind customers that they aren't just buying merchandise; they are supporting a publication and a community that has championed their lifestyle for decades. Mentioning the 1977 founding date or its status as a "sailing bible" reinforces credibility and emotional connection.
Social Perception
Respected Authority, Community Cornerstone, Niche & Focused
Copy Examples
- •The Official Fog-Fighter. Built for breezy sunsets and early morning coffee in the cockpit. Our new Latitude 38 hoodie is more than just warm—it’s your go-to layer for every sail, from the Bay to Baja. Wear the legacy.
- •(Image: A beautiful sunset over a boat's stern) Caption: Some offices have better views than others. Where is the wind taking you this weekend? Share your adventures with #Latitude38.
- •Subject: Stories from the Sea, Your Next Favorite T-Shirt, and a New 'Good Jibes' Episode
- •Since 1977. The Voice of West Coast Sailors. Gear up for your next adventure with official Latitude 38 apparel.
- •Don't Just Read About the Lifestyle. Live It. Get Latitude 38 delivered. Every issue is packed with the racing news, cruising stories, and community spirit that connect us all. Subscribe today and never miss a story.
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