Brand Tone

Nostalgic and Authentic, Friendly and Approachable, Passionate and Celebratory, Reliable and Service-Oriented.

Brand Values

• •Authenticity
• •Connection to Home
• •Customer Satisfaction
• •Cultural Sharing
• •Quality

Best Practices

• •Embrace "Spanglish" (and "Portu ñol"): Continue to mix German with Spanish and Portuguese keywords and phrases (e.g., *saudade, sabor, delicioso, sauda ção*). This creates an authentic connection with the target community and reinforces the brand's identity.
• •Tell the Story Behind the Product: For each product, don just list ingredients. Share a short story or a serving suggestion that connects it to a cultural tradition, a family gathering, or a specific place in Latin America, just as the brand does for Guaran a and Tempero Baiano.
• •Focus on Emotion and Nostalgia: Use words that evoke feelings of home, comfort, joy, and togetherness. Terms like "a hug in a mug," "cure for homesickness," and "taste of your childhood" are powerful connectors for the target audience.
• •Leverage User-Generated Content: Actively encourage customers to share their photos and experiences using a specific hashtag. Feature these posts in Instagram Stories and on the website as social proof, just as the "About Us" page suggests. This builds a strong sense of community and trust.
• •Maintain a Consistent Voice Across All Channels: Whether writing a product description, a Facebook post, or a customer service email, the tone should always be friendly, passionate, and reliable. This consistency builds a strong, recognizable, and trustworthy brand personality.

Social Perception

The public perceives latin-flavour as a highly reliable and essential service for the Latin American community in Germany and for anyone interested in authentic products. They are seen as a "fantastic store" and a trustworthy source for high-quality goods that are difficult to find elsewhere. The brand is appreciated for its professionalism, excellent product selection, and the care it takes in packaging and delivery. The emotional connection is strong, with many customers expressing deep gratitude for the access to tastes that connect them to their heritage.

Copy Examples

• •That morning scent of home is here! ☕ Introducing [Coffee Brand], straight from the heart of Minas Gerais to your cup. It ’s more than coffee, it ’s a warm hug in a mug. Who else can't start their day without a real cafezinho? #BrasilInDeutschland #TasteOfHome #LatinFlavour
• •From the unmistakable taste of Guaran a to the sweet delight of Doce de Leite, we bring your favorite Brazilian treats right to your doorstep in Germany. Fast, reliable, and full of *saudade*. Shop your favorites now! #ProdutosBrasileiros #Saudade #LatinFlavourDE
• •Ready for a true Churrasco? 🔥 Get everything you need for the perfect Brazilian barbecue, from authentic Picanha seasoning to ice-cold Skol beer. Let's make this summer unforgettable. Shop our BBQ essentials now!
• •Unlock the secret to beautiful hair with Brazil's most-loved brands! ✨ Whether it's the deep hydration of a Skala hair mask or the iconic scent of Natura, we've restocked all your favorites. Treat yourself to a little piece of Brazil. #BelezaBrasileira #HairCare
• •Your little piece of Latin America is waiting! Don't let the flavor get away. Complete your order and get a taste of home delivered right to your door. Fast shipping guaranteed!