Brand Tone

Celebratory, Fun, Proud, Community-Oriented, Bold, Expressive, Approachable, Friendly

Brand Values

• •Cultural Pride
• •Community
• •Self-Expression and Empowerment
• •Joy and Celebration
• •Authenticity

Best Practices

• •Embrace Spanglish (Authentically): Where appropriate and natural, sprinkle in Spanish words or phrases that resonate with the community, but ensure clarity for a broader audience if necessary.
• •Use Vibrant and Evocative Language: Choose words that convey energy, celebration, pride, and the richness of Latin culture. Think: "fiesta," "sazón," "ritmo," "pasión."
• •Focus on Community and Connection: Frame messaging around shared experiences, togetherness, and celebrating identity as a collective. Use inclusive language like "our community," "juntos," "familia."
• •Keep it Positive and Uplifting: The tone should be empowering and joyful, celebrating the positives of the culture and fostering a sense of pride.
• •Be Visually Consistent: Ensure that the visuals accompanying the copy (images, videos, graphics) match the energetic, colorful, and culturally rich tone of the brand. The copy and visuals should work together to tell the same story.

Social Perception

A vibrant and engaging brand within its niche. Customers and event attendees seem to appreciate the cultural celebration and the fun atmosphere created by the brand. The brand is associated with lively, community-focused events that celebrate Latin culture, music, and dance in the UK.

Copy Examples

• •Unleash your inner legend. ✨ Our new collection just dropped, celebrating the icons who paved the way. Wear your pride. #LatinaStyled #CulturalIcons
• •Salsa, Bingo, Repeat! 🎉 Get ready to dance, laugh, and win big at our next Salsa Party Bingo. Grab your amigos and let's make some memories! Tickets in bio! #LatinaStyledEvents #SalsaNight #FiestaTime
• •Bold. Beautiful. Unapologetically YOU. Rock that 'Latina AF' energy wherever you go. Shop the vibe. Link in bio. #LatinaPower #StyledWithSazón
• •More than fashion, it's a feeling. It's the rhythm, the culture, the community. Welcome to Latina Styled. ❤️ #BritishLatinFlair #CelebrateCulture
• •From London with Latin Love! 🇬🇧💖🇨🇴🇵🇷🇲🇽🇪🇨🇩🇴 Our latest tees are a whole mood. Which one are you repping? Show us your #LatinaStyled look!