Brand Tone

Feminine and Playful, Aspirational and Trendy, Approachable and Friendly, Confident and Benefit-Oriented

Brand Values

• •Quality and Innovation
• •Skin Health and Care
• •Cruelty-Free
• •Self-Expression and Personality
• •Aesthetic Appeal (Design & Affective Memories)
• •Brazilian Identity

Best Practices

• •Embrace Playful Emojis and Language: Use emojis strategically (🌸, ✨, 💖, 💋, 😉) and incorporate lighthearted, cheerful words and expressions common in Brazilian Portuguese beauty contexts (e.g., "arrasar," "diva," "queridinho").
• •Highlight Benefits with a Touch of Whimsy: Focus on what the product *does* for the customer (e.g., "pele linda," "glow natural") but frame it in an enchanting or delightful way ("toque de felicidade," "carinho de cuidado").
• •Maintain a Visually Cohesive Feed: Ensure that the visual elements (colors, photography style) on social media and the website complement the feminine and stylish tone of the copy.
• •Prioritize "Affective Memories" and Connection: Weave in language that evokes positive feelings, nostalgia, or a sense of personal style and expression, aligning with the brand's focus on "memórias afetivas" and "personalidade."
• •Consistently Reinforce Core Values: Subtly integrate mentions of key values like "cruelty-free," "inovação," and "cuidado com a pele" into product descriptions and social media captions to build brand identity and trust.

Social Perception

Highly Positive for Key Products, Loved for Packaging, Trustworthy and Reliable, Good Value, Modern and Engaging, Associated with Beauty and Care

Copy Examples

• •For BB Cream: "Hello, sunshine skin! ✨ Our BB Cream is your daily BFF for a flawless, protected, and oh-so-glowy look. More than makeup, it's a caress of care! 😉 #LatikaBBMagic #PeleDeDiva"
• •For Lip Matte: "Pout perfect! 💋 Unleash vibrant color that stays with you, from morning coffee to evening glam. Our Lip Mattes? Pure personality in a bottle! Which shade tells your story today? #LatikaLips #CorQueInspira"
• •For My Blush Stick: "Blush, glow, and go! 💖 Swipe on a touch of happiness with our My Blush stick. Cheeks? Lips? Yes, please! Effortless beauty for your busy life. #LatikaMyBlush #GlowPrático"
• •General Brand Post: "Beauty that feels like you! 🌸 At Latika, we dream up cosmetics that are as full of personality as you are. Cruelty-free, packed with love, and always ready to play! #UniversoLatika #BelezaComAlma"
• •For Nail Polish: "Nail your mood! 💅 From dreamy pastels to bold statements, let your fingertips do the talking. Latika Esmaltes: high-shine, long-lasting, and always chic! #LatikaNails #CoresDaSuaVida"