Tono de Marca

Artisanal, Sophisticated, and Authentic

Valores de Marca

• •Quality Craftsmanship
• •Timelessness
• •Natural Materials
• •Simplicity and Functionality

Mejores Prácticas

• •Lead with Craftsmanship: Always anchor the product in its artisanal roots. Use words like "handcrafted," "artisanal," "workshop," and "handmade" to reinforce the brand's core value.
• •Emphasize the Material: Treat the leather as the hero. Describe its texture, durability, and how it ages. Use sensory language to help the customer appreciate the quality of the natural material.
• •Tell a Story of Longevity: Frame the products as lifelong investments, not seasonal purchases. Use phrases like "timeless design," "made to last," and "gets better with age" to counter the narrative of fast fashion.
• •Maintain a Sophisticated Voice: Keep the language clean, confident, and elegant. Avoid clichés, hyperbole, and overly aggressive calls-to-action. The tone should reflect the premium quality of the product.
• •Connect to the Barcelona Origin: Subtly weave the brand's heritage into the narrative. Mentioning its design roots in Barcelona adds a layer of romance, culture, and authenticity that differentiates it from generic competitors.

Percepción Social

premium, niche brand for discerning customers

Ejemplos de Copy

• •For an Instagram Post (Lifestyle Image): Headline: Barcelona in every stitch. Body: More than a bag, it's a companion for your daily journey. Handcrafted from the finest full-grain leather, our classic tote is designed to move through life with you, gathering stories and character along the way. #Latigga #HandcraftedLeather #TimelessDesign
• •For a Website Product Page (Description): Headline: The Art of Simplicity. Body: Meet the crossbody that perfects the essentials. We stripped away the excess to focus on what matters: unparalleled craftsmanship and the rich, supple texture of natural leather. With a minimalist silhouette and a surprisingly spacious interior, it's the only bag you'll need, from morning coffee to evening cityscape.
• •For an Email Marketing Campaign (New Collection): Subject: Designed in our Barcelona workshop. Crafted for your life. Body: Introducing the new collection from Latigga—a tribute to enduring style and artisanal integrity. Each piece is meticulously handmade from full-grain leather, destined to become a part of your story. Discover timeless forms, created to last a lifetime.
• •For a Facebook Ad (Targeting users interested in sustainable fashion): Headline: Buy Better, Not More. Body: In a world of fleeting trends, choose timeless. Latigga bags are handcrafted from durable, natural leather by artisans in Barcelona. Invest in quality that doesn't just last, but gets better with age. Shop the collection.
• •For a Website Banner: Headline: The Feeling of Real Leather. The Promise of True Craftsmanship. Body: Experience the difference of a Latigga bag.