Brand Tone

The brand's tone is a blend of expert, approachable, and empowering.

Brand Values

• •Quality and Innovation
• •Expertise and Guidance
• •Customer Empowerment
• •Personal Connection

Best Practices

• •Maintain the Founder's Voice: Continue to use the personal, first-person narrative from Rubén where appropriate, especially in "About Us" sections, blog posts, and direct communications. This builds authenticity.
• •Emphasize Empowerment: Frame the copy around what the customer can achieve. Use action-oriented and empowering language like "You can," "Create your," and "Transform your."
• •Lead with Quality and Expertise: Always highlight the technical benefits of the product (e.g., durability, protective layers, ease of application) and the brand's extensive experience. This justifies the premium positioning.
• •Leverage User-Generated Content: Actively feature customer projects and testimonials in marketing materials. This provides social proof and reinforces the DIY success stories.
• •Be Clear and Instructional: In all product descriptions and supporting content, provide clear, simple, and direct instructions. Anticipate customer questions and answer them proactively in the copy, mirroring the helpful tone of the tutorials.

Social Perception

The public perceives "La tienda de VINILOSTUDIO DC" as a highly reputable and trustworthy source for decorative vinyl. Customers express a high level of satisfaction with both the product and the service. The brand is seen as an expert in its field, providing not just a product, but a complete solution for DIY home renovation. The strong personal brand of the founder contributes significantly to this positive perception.

Copy Examples

• •Introducing our new Marble Effect Vinyl. For 16 years, I've perfected the art of vinyl decoration. Now, I'm bringing the timeless elegance of marble to your home, with a DIY application that's as simple as it is stunning. Transform your space this weekend. - Rubén
• •From dated to dazzling! Look at this incredible kitchen transformation by one of our customers. With our easy-to-install vinyl, you have the power to create a space you love. Ready for your own before-and-after?
• •Quality you can feel. Results you'll love. Our vinyl is designed for durability and style, complete with a protective layer to handle everyday life. Shop now and start your transformation.
• •Don't just buy a product, learn a skill. Our in-depth YouTube tutorials guide you through every step of the process. We're here to make sure your project is a success. Watch and learn!
• •Your weekend project is waiting. Imagine a new look for your bathroom or a fresh face for your furniture, all without the mess and cost of a full renovation. It's possible with our premium vinyl. Get 15% off your first order and see for yourself.