Brand Tone

Authentic & Passionate, Youthful & Trendy, Community-focused & Inclusive, Informative & Expert, Streetwise & Urban

Brand Values

• •Specialization & Expertise
• •Quality
• •Culture & Identity
• •Community & Connection
• •Authenticity & Passion for Local Business

Best Practices

• •Embrace Authenticity & Passion: Let genuine enthusiasm for caps and street culture shine through in all communications. Share stories, highlight the craftsmanship, and connect with the cultural aspects of the products. Muna’s personal involvement is a key asset here.
• •Stay Youthful & Visually Driven on Socials: Continue leveraging platforms like TikTok and Instagram with engaging, short-form video content, high-quality images, and interactive elements (polls, Q&As). Use current slang and humor where appropriate but ensure it aligns with the overall brand.
• •Foster Community Consistently: Actively engage with comments and messages across all platforms. Continue using inclusive language ("Club de las Gorras") and create content that encourages interaction and sharing. Feature user-generated content when possible.
• •Balance Fun with Information: While being trendy and humorous, maintain the role of the expert. Provide valuable information about cap care, history, new technologies, and brand stories. This builds trust and positions the brand as a go-to resource.
• •Keep it "Street" & Urban-Centric: Ensure visuals, language, collaborations, and event tie-ins consistently reflect the brand's roots in street culture and its connection to Madrid's urban identity. This core identity should permeate all copywriting.

Social Perception

Positive, Authoritative & Knowledgeable, Trendy & Cool, Approachable & Genuine, Community Hub

Copy Examples

• •Fresh Drop Alert! 🔥 Cop the latest [Cap Brand/Style] before it's gone. We’re talking style that speaks louder than words. Link in bio. #LaTiendaDeLasGorras #Caps #StreetwearMadrid #NewArrival
• •(Video: Muna trying on a cap upside down, then correcting it with a smile) Muna's Tip #47: Wear it right side up for max drip! 😉 Seriously though, this [Cap Name] is all about [Key Feature 1] and [Key Feature 2]. Get yours in-store or online! #HatHacks #StreetStyle #Funny #MadridFashion @latiendadelasgorras
• •More Than Just Caps. It's a Culture. Join El Club de las Gorras for exclusive drops, event invites, and your daily dose of street style. Sign up now!
• •👑 Your Headwear Game Needs This: Inside La Tienda de las Gorras This Week!
• •The [Cap Name]: Crafted for the streets. This isn't just a cap; it's a statement. Made with premium [Material] and featuring the iconic [Brand] logo, it’s built for those who lead, not follow. Authentic. Bold. Yours. #StreetApproved #QualityCaps