Brand Tone

energetic, informal, aspirational, direct, and action-oriented, deeply rooted in urban streetwear and sneaker culture, using slang and emojis.

Brand Values

• •Passion for Sneaker Culture
• •Style and Trend-Consciousness
• •Accessibility
• •Direct Communication

Best Practices

• •Create a "Voice Bible": Develop a simple internal document that outlines the brand voice, including approved slang/emojis and terms to avoid, ensuring consistent language across all content.
• •Prioritize Authentic Visuals: Invest in high-quality, original photo and video content, and share user-generated content to enhance authenticity and build community.
• •Engage in the Culture: Respond to comments and DMs using the established informal and energetic tone, ask questions, run polls, and participate in relevant conversations to show the brand is an active member of the sneaker community.
• •Ensure Consistency Across All Touchpoints: Maintain the energetic, culture-focused voice across all platforms, from social media captions to website descriptions and email confirmations.
• •Be Transparent and Build Trust: Actively encourage and showcase customer reviews, and be transparent about shipping, return policies, and product authenticity to address skepticism and strengthen the brand's reputation.

Social Perception

Perceived as a go-to source for trendy and cool sneakers in Colombia, largely due to a strong social media presence. However, a lack of widespread independent reviews can cause skepticism, highlighting a need to build further trust regarding legitimacy and pricing.

Copy Examples

• •¿Listos para romper la calle? 🔥 Acaban de aterrizar los Nike Dunk Low que todos están buscando. No camines, vuela. 🚀 ¡Pide los tuyos por DM antes de que se agoten! #BenditosTennis #NikeDunk #StreetwearColombia #TenisMedellin
• •Más que tenis, una declaración. 👟 Encuentra tu par perfecto en benditostennis.co. #ZapatillasColombia #ModaUrbana #BenditosTennis
• •Estilo Que No Espera. Envío a Toda Colombia. Dale un upgrade a tu look con los tenis que marcan tendencia. En Benditos Tennis, tenemos los modelos que amas con la comodidad de comprar desde casa. ¡Visita nuestra tienda online y descubre tus favoritos! 👉 [Link to Website]
• •¡Tu opinión cuenta! ¿Con cuál te quedas? (Option A vs. Option B) Ayúdanos a decidir cuál es el rey de la semana. El más votado tendrá un feature especial. 👀 #BenditaEleccion #SneakerHead
• •BENDITOS TENNIS: Tus Pasos, Tu Manifiesto. Descubre los lanzamientos que definen la cultura. [Shop Now]