Brand Tone

Inspirational & Spiritual, Elegant & Sophisticated, Personal & Sincere, Educational & Meaningful, Appreciative & Community-Oriented

Brand Values

• •Faith & Spirituality
• •Meaning & Purpose
• •Elegance & Quality
• •Authenticity & Heritage
• •Resilience & Self-Expression
• •Modesty

Best Practices

• •Always highlight the Islamic inspiration behind the designs.
• •Incorporate Arabic terms when relevant, explaining their meaning.
• •Showcase the quality and elegance of the jewelry through high-quality visuals and descriptive language.
• •Share personal stories and the brand's journey to build a connection with customers.
• •Emphasize the meaning and purpose behind each piece, relating it to Islamic principles or life experiences.

Social Perception

Positive & Appreciative, Niche & Targeted, Trusted, Inspirational for Muslims

Copy Examples

• •"Like a Moon" pendant: A reminder of her illuminating presence in your life, inspired by the righteous women in Islam.
• •Meaningful jewelry inspired by Islamic heritage, crafted for the modern believer. Discover pieces that resonate with your faith.
• •Commitment & Companion Ring: Symbolizing the beautiful bond of commitment in love, a concept deeply valued in Islam.
• •Our pieces are more than just jewelry; they are reminders of Allah and Islamic principles that guide us daily.
• •As seen at the Light Upon Light & Muslim Shopping Festival. Proud to be a Muslim-owned brand creating jewelry with meaning.