Brand Tone

Caring & Empathetic, Informative & Expert-Driven, Trustworthy & Authentic, Luxurious & High-Quality, Results-Oriented

Brand Values

• •Health & Wellbeing
• •Purity & Nature
• •Efficacy & Results
• •Integrity & Trust
• •Customer Care
• •Cruelty-Free & Vegan
• •Made in the USA
• •Environmental Responsibility

Best Practices

• •Lead with Empathy and Understanding: Always address the customer's skin concerns from a place of care and expertise, reflecting the brand's nursing heritage. Use language that shows you understand their challenges and are there to provide genuine solutions.
• •Highlight "Pure Nutrient" Philosophy: Consistently emphasize the natural, bioactive, and nutrient-rich aspect of the ingredients. Explain *why* these pure nutrients are beneficial, connecting nature with scientific efficacy.
• •Focus on Tangible, Noticeable Results (Gently): While promising effectiveness and "quick noticeable results," maintain a reassuring and gentle tone. Avoid overly aggressive or hyped-up claims. Back up results with the science of the ingredients and the founders' expertise.
• •Maintain a Luxurious yet Accessible Feel: Use descriptive language that evokes the quality and sensory experience of the products ("lush," "exquisite," "elegantly aromatic") but ensure the overall message remains approachable and trustworthy, not exclusive or intimidating.
• •Educate and Empower: Share knowledge about skin health and ingredients in a clear, understandable way. This reinforces the brand's authority and trustworthiness, empowering customers to make informed choices for their skin.

Social Perception

Highly Trusted, Effective, High Quality & Luxurious, Gentle, Knowledgeable Support

Copy Examples

• •Headline: Nurse-Developed. Nature-Powered. Noticeably Radiant Skin. Body: Experience the L'ATHENE difference. Born from a deep understanding of skin health, our pure nutrient skincare, crafted by experienced nurses, delivers visible results you can trust. Gentle enough for the most sensitive skin, powerful enough to transform. Rediscover your skin's natural vitality.
• •Headline: Sensitive Skin? Finally, A Solution That Cares and Corrects. Body: Stop the cycle of irritation. L'ATHENE offers a sanctuary for your skin with our 99% chemical-free formulas. We blend potent natural actives, backed by science, to soothe, repair, and rejuvenate without compromise. Feel the L'ATHENE calm.
• •Headline: The Secret to Ageless Beauty? Pure, Bioactive Nutrients. Body: Unlock your skin's potential with L'ATHENE. Our concentrated serums and treatments are handcrafted with the Earth's finest vitamins, minerals, and antioxidants to target wrinkles, restore firmness, and reveal a luminous glow. It's not just skincare; it's skin nourishment.
• •Headline: More Than Just Natural. It’s L'ATHENE Pure Nutrient Science. Body: At L'ATHENE, 'natural' means alive, powerful, and effective. Our founders, both RNs, meticulously select ingredients for their proven ability to support, repair, and renew your skin. Experience luxurious textures and transformative results, quickly.
• •Headline: Generations of Trust. A Lifetime of Healthy Skin. Body: For over 25 years, L'ATHENE has been the trusted choice for those seeking truly effective, natural skincare. From soothing challenged skin to providing luxurious anti-aging solutions, our commitment to your skin's health is unwavering. Join the L'ATHENE family.