Brand Tone

Fun, Playful, Enthusiastic, Passionate, Approachable, Friendly, Helpful, Solution-Oriented, Quirky, and Unconventional

Brand Values

• •Uniqueness and Innovation
• •Fun and Enjoyment
• •Customer Satisfaction
• •Discovery
• •Problem Solving (in Gifting)

Best Practices

• •Develop a Brand Voice Chart: Create a simple guide that outlines LatestBuy's core tone attributes (e.g., Fun, Enthusiastic, Quirky, Approachable, Helpful) with specific examples of words/phrases to use and avoid. This ensures all writers are on the same page.
• •Embrace Storytelling & Enthusiasm: Infuse copy with the excitement of discovery. Share the "why" behind a unique product or the joy it can bring, echoing the founders' passion for finding "the latest stuff." Use vibrant, energetic language.
• •Inject Playfulness and Humor (Appropriately): Don't shy away from witty remarks, puns, or a lighthearted approach, especially for novelty items and on social media. Ensure humor aligns with the brand and doesn't overshadow the product's appeal.
• •Prioritize Customer-Centric Language: While maintaining a fun tone, always ensure the copy is clear, helpful, and addresses the customer's needs. Focus on how the product solves their gifting dilemma or brings joy, maintaining the friendly and approachable service ethos.
• •Ensure Consistency Across All Touchpoints: The defined brand tone should be consistently applied from website banners and product descriptions to email newsletters, social media captions, and even automated customer service responses. Regular audits of content can help maintain this consistency.

Social Perception

A Go-To Source for Unique Gifts, Reliable and Trustworthy, Fun and Engaging, Good Quality and Service, Australian-Based with Global Reach

Copy Examples

• •Headline: Stop the Scroll! 😲 Your Quest for the Most Awesome, "Where'd-You-GET-That?!" Gift Ends NOW. Body: Tired of blah gifts? So are we! That's why we hunt down the coolest, quirkiest, and most "Wait, that exists?!" finds on the planet. Get ready to be crowned the G.O.A.T. of gift-giving. Dive into LatestBuy!
• •Headline: Warning: May Induce Extreme Gift Envy. 😉 Body: From brain-bending gadgets and laugh-out-loud novelties to stuff you never knew you needed (but absolutely do), LatestBuy delivers the unique gifts that get everyone buzzing. Find something extraordinary today!
• •Headline: Officially Upgrade Your Title to "Best Gift-Giver Ever." 🏆 Body: Birthdays, holidays, or just a Tuesday that needs jazzing up – we’ve got the latest, greatest, and most "OMG-this-is-PERFECT" gifts for every human (and maybe even some pets!) on your list. Explore the awesome at LatestBuy.
• •Headline: Life's Too Short for Beige Presents. Get Weird (in the best way) with LatestBuy! 🤪 Body: Why blend in when your gifts can stand out? We're obsessed with unearthing unique, fun, and utterly unforgettable treasures. Unleash your inner gifting maverick!
• •Headline: That "Totally Nailed It!" Gifting Feeling? We've Got That in Stock. Body: Kiss gift-giving anxiety goodbye! Say hello to a wonderland of unique gadgets, quirky homewares, hilarious toys, and presents that actually get used (and loved!). LatestBuy: Your secret weapon for legendary presents.