Brand Tone

Passionate & Knowledgeable, Community-Focused & Welcoming, Ethical & Principled, Warm & Friendly, Inspirational & Uplifting

Brand Values

• •Quality: Sourcing the finest specialty coffee beans and roasting them to perfection is a core tenet.
• •Community: Building "third places" where people can gather, fostering connections, supporting local initiatives, and creating a welcoming environment for all are central to their mission.
• •Ethical Sourcing & Sustainability: La Terza is deeply committed to direct relationships with farmers, ensuring living wages, promoting sustainable agricultural practices like shade-grown coffee, and implementing environmentally responsible operations in Cincinnati.
• •Education: They believe in empowering both consumers and other coffee entrepreneurs through sharing knowledge, offering classes, and initiatives like La Terza University.
• •Connection & Relationships: The brand values the human element at every stage of the coffee journey—from the farmers who cultivate the beans to the baristas who prepare the drinks and the customers who enjoy them. They see coffee as a unifier.
• •Integrity & Transparency: Operating honestly, honoring the work of everyone in the supply chain, and being open about their practices are fundamental. The name "La Terza" (Italian for "The Third") itself reflects their alignment with the "third wave of coffee," emphasizing quality, sustainability, and education, and the concept of a "third place."

Best Practices

• •Always Circle Back to Core Values: Ensure that messaging, no matter the topic, subtly reinforces one or more key brand values like quality, community, ethical sourcing, education, or connection.
• •Speak with Passion and Authenticity: Let genuine enthusiasm for coffee and community shine through. Avoid overly corporate or impersonal language. Share real stories about farmers, coffee origins, or community impact.
• •Educate, Don't Just Sell: Frame product information within a larger context of coffee knowledge, brewing techniques, or sourcing transparency. Empower your audience with interesting and useful information.
• •Use Inclusive and Welcoming Language: Especially when promoting community spaces or events, ensure the language makes everyone feel invited and valued. Highlight diversity and inclusivity where appropriate.
• •Maintain a Warm and Approachable Voice: Even when discussing complex topics like coffee science or sustainability, keep the tone friendly and accessible. Engage with comments and messages in a personable way.

Social Perception

Provider of Excellent Coffee, A True Community Partner, Ethically Minded and Responsible, Knowledgeable Experts, Supportive of Local Enterprise

Copy Examples

• •Meet our latest arrival from the Gayo Highlands of Sumatra – a coffee that tells a story with every sip. Cultivated by a small cooperative of farmers we know by name, these beans are shade-grown under a lush forest canopy, developing a deep, earthy sweetness with notes of dark chocolate and spice. By choosing this coffee, you're not just enjoying an exceptional cup; you're supporting sustainable livelihoods and preserving biodiversity. Taste the care, honor the journey. #LaTerzaCoffee #EthicalSourcing #SpecialtyCoffee #KnowYourFarmer
• •Our doors are open, and the coffee is brewing! Join us this Saturday at Luminary for live acoustic music and the warmth of good company. We believe a brighter community starts with great coffee, and a space for everyone to connect. Come gather, relax, and share a moment with your neighbors. See you there! #LuminaryByLaTerza #CommunityHub #CincinnatiEvents #CollegeHill
• •Dreaming of opening your own coffee shop? Let us share what we've learned. Our Coffee Accelerator Course at La Terza University is designed to guide you through every stage, from bean sourcing to business strategy. We’re passionate about empowering the next wave of coffee entrepreneurs with the knowledge and support to thrive. Learn more and enroll today! #LaTerzaUniversity #CoffeeEducation #EmpoweringEntrepreneurs #CoffeeBusiness
• •More than just a great cup. At La Terza, we're committed to practices that are kind to the earth and fair to its people. From direct-trade relationships that ensure living wages to composting every coffee ground with local partners like Queen City Compost, we believe in a coffee culture that gives back more than it takes. Because responsibility tastes better. #SustainableCoffee #EthicalCoffee #CincinnatiSustainability #LaTerzaValues
• •It’s more than just coffee. It's a connection – to the hands that harvested the cherries, the artisan roaster who perfected its profile, and the community you share it with. Every cup at La Terza is an invitation to pause, savor, and be part of something bigger. Experience intentional coffee. #LaTerzaExperience #CoffeeConnectsUs #MindfulMoments #ArtisanRoasted