Brand Tone

Aspiring & Confident, Helpful & Informative, Community-Oriented, Direct & Promotional, Trendy & Current

Brand Values

• •Quality
• •Customer Satisfaction
• •Transformation & Empowerment
• •Style & Beauty
• •Craftsmanship (for custom items)

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Aspiring, Confident, Helpful, Trendy, Direct), key vocabulary (e.g., "luxury," "premium," "flawless," "transform"), common phrases, and things to avoid. Share this with anyone creating content.
• •Focus on "Her" Aspiration: Frame copy around the customer's desires and how the products help achieve them. Use empowering language that speaks to confidence, beauty, and self-expression (e.g., "Unleash your inner queen," "Step into your spotlight," "Your ultimate hair fantasy, realized").
• •Be Visually Consistent with Text: Ensure the tone of the copy matches the style of the visuals. If images are high-glamour, the copy should reflect that sophistication. If they are more relatable and user-generated, the copy can be slightly more informal but still aligned with the core confident and helpful tone.
• •Engage Authentically: When responding to comments or messages, maintain the established brand tone. If the tone is helpful, provide thorough and kind answers. If confident, reassure customers about quality and results.
• •Review and Refine Regularly: Periodically review your content across all platforms to ensure consistency. Is the tone still appropriate? Is it resonating with your audience? Be prepared to make adjustments as the brand evolves or as you learn more about customer preferences.

Social Perception

Positive, Trusted Source for Hair Products, Fashionable/Stylish, Responsive

Copy Examples

• •Instagram Post (New Wig Launch): "Unlock a new era of you. ✨ Introducing 'The Empress' lace front wig – luxurious length, flawless parting, and unparalleled confidence. Ready to reign? Tap to shop now and transform your look. #LaterrasHair #LuxuryWigs #NewCollection #HairGoals"
• •Facebook Ad (Hair Bundle Sale): "Dreaming of voluminous, silky-smooth hair? Your dream is now on sale! Our premium virgin bundles are [X]% off for a limited time. Get the quality you deserve, create the styles you crave. Shop link in bio! #HairSale #PremiumBundles #LaterrasBeauty"
• •TikTok Video Caption (Quick Styling Tip): "From work slay to weekend glam in 60 seconds! 🔥 Watch how I refresh my @LaterrasHairCollection wig for a night out. What are your go-to quick style hacks? Share below! 👇 #WigTutorial #HairTransformation #TikTokBeauty #LaterrasHairTips"
• •Email Subject Line (Exclusive Offer): "Just For You: A Special Treat From Laterra's Hair Collection!" Email Body Snippet: "At Laterra's, we believe everyone deserves to feel fabulous. That's why we're giving you an exclusive [discount/offer] on your next purchase. Elevate your style with our premium hair and embrace the confident, beautiful you. Your hair journey starts here."
• •Twitter Post (Customer Spotlight): "Absolutely STUNNING! 😍 @[CustomerHandle] is rocking her custom unit from #LaterrasHairCollection. We love seeing your transformations! Tag us in your selfies to be featured. #ClientLove #CustomWigs #HairInspo"