Brand Tone

Helpful & Informative, Approachable & Friendly, Professional & Experienced, Value-Oriented & Fair

Brand Values

• •Customer Service & Support
• •Quality
• •Fair Pricing/Accessibility
• •Expertise & Knowledge Sharing
• •Transparency & Honesty

Best Practices

• •Prioritize "Helpful" Over "Hard Sell": Focus on providing solutions, advice, and information first. The sale will follow from the trust built. This aligns with their ethos of not selling at all costs.
• •Emphasize Expertise with Humility: Share knowledge confidently but remain approachable. Use phrases like "We're here to help," "Let our experience guide you," rather than overly authoritative statements.
• •Use Clear, Accessible Language: Avoid overly technical jargon where possible, or explain it clearly, especially in guides and tutorials. This makes leathercrafting less intimidating for beginners, aligning with their aim to support all customers.
• •Incorporate Customer Success: Regularly feature customer testimonials or user-generated content (with permission). This reinforces social proof and the "community" aspect, and directly shows the positive outcomes of their products and advice.
• •Maintain a "Human Touch" in All Communications: Even in a digital-first business, remember the "people behind the computers" philosophy. Use a conversational style in emails, social media responses, and even product descriptions where appropriate. Reflect the cordial client-supplier relationship they aim for.

Social Perception

Trusted Supplier, Excellent Customer Service, Knowledgeable Experts, Good Value for Money, Community Focused (Implicit)

Copy Examples

• •Headline (Website/Social Media): "Your Leather Craft Journey Starts Here. Quality Skins, Expert Advice, Fair Prices. That's the La Tendeta del Cuero Promise."
• •Product Description Snippet (for a specific leather type): "Unsure if this is the right hide for your project? Our team, with over 25 years of leather know-how, is here to help! Chat with us or check out our 'What Skin to Use?' guide."
• •Social Media Post (Community Engagement): "We love seeing what you create! ✨ Share your latest leather project made with our supplies using #TendetaCreations. Need a tip for your next piece? Drop your questions below – we're always happy to share our passion for leather!"
• •About Us Snippet (Website): "More than just a leather shop, we're craftspeople passionate about helping you succeed. Founded on the principle of fair pricing and genuine support, La Tendeta del Cuero is your partner in every stitch and cut."
• •Email Subject Line (for a newsletter with tips/new arrivals): "Unlock Your Best Leatherwork Yet! Tips from La Tendeta + New Arrivals."