Brand Tone

Friendly and Approachable, Playful and Humorous, Creative and Personal, Helpful and Customer-Oriented, Proudly Swiss/Local

Brand Values

• •Personalization and Individuality
• •Creativity
• •Quality and Local Craftsmanship
• •Customer Connection and Service
• •Humor and Lightheartedness
• •Flexibility

Best Practices

• •Embrace "Tu": Continue using the informal "you" (or its English equivalent, a friendly, direct "you") across all French communications to maintain approachability. In English, adopt a similarly casual yet respectful tone.
• •Inject Humor (Where Appropriate): Don't shy away from playful language, puns, or lighthearted descriptions, especially for products designed to be humorous. Balance this with clear product information.
• •Highlight Personalization & Swiss Origin: Consistently remind customers of the unique selling propositions: the ability to personalize almost anything and the "Printed in Switzerland" quality mark. This builds trust and emphasizes value.
• •Tell Stories (Even Small Ones): Use micro-stories or engaging questions in social media and product descriptions. For example, instead of "Custom Mug," try "What Message Would Make Your Morning Coffee Even Better? Design Your Own Mug!"
• •Maintain Adrien's Voice (or a Consistent Persona): Whether it's Adrien himself or a brand voice modeled after his friendly, owner-operator style, keep the communication personal and enthusiastic. This differentiates the brand from larger, more impersonal retailers. When translating to English, ensure this personable, slightly informal yet professional and passionate tone is maintained.

Social Perception

Positive Customer Feedback, Seen as a Go-To for Personalized Gifts, Local and Accessible, Innovative and Engaging

Copy Examples

• •Instagram Post (Image: A customer happily wearing a custom t-shirt): Rock your style, your way! 🤘 Unleash your inner designer with our super easy customization tool. What will your next favorite tee say? Create yours today and wear your story! #lateliersuisse #customtshirt #madeinswitzerland #beyou
• •Facebook Ad (Targeting: People looking for unique gifts): Stop the endless gift hunt! 🎁 At L'Atelier Suisse, we turn everyday items into unique treasures. From hilarious mugs to heartfelt custom hoodies, find (or create!) the perfect present that screams 'YOU!' Printed with love, right here in Switzerland. ✨ Shop now and sprinkle some fun!
• •Website Banner (Homepage): Your Ideas, Our Prints, Swiss Made! ✨ Dive into a world of fun, personalized goodies. T-shirts, mugs, gifts & more – all waiting for your creative spark! Let's make something awesome together. [Button: Start Customizing]
• •Product Description (Example: Customizable Socks): Step up your sock game (and get a giggle)! Our comfy, customizable socks are here to add a personal, playful touch to your daily grind. Got a funny inside joke? A favorite quote? Put it on your socks! Made with care in our Swiss workshop. Perfect for gifting or just treating your feet! 😉
• •Email Newsletter Snippet (Subject: Psst... Your Next Favorite Thing is Waiting!): Hey [Customer Name]! Adrien here from L'Atelier Suisse. 👋 Just wanted to share some fresh inspiration from our workshop! Whether you're looking to treat yourself to a one-of-a-kind tee or find a gift that’ll make them laugh out loud, we’ve got you covered. Remember, everything is printed with a smile (and top-notch quality) right here in Switzerland! Ready to get creative?