Brand Tone

Passionate & Enthusiastic, Knowledgeable & Expert, Refined & Sophisticated, Accessible & Welcoming, Curatorial

Brand Values

• •Quality & Authenticity
• •Expertise & Education
• •Passion
• •Customer Experience
• •Discovery & Exclusivity
• •Community & Connection

Best Practices

• •Always Lead with Passion and Expertise: Every piece of copy, from a product description to a social media post, should subtly reflect your deep knowledge and genuine love for champagne. Use descriptive, evocative language that educates and excites.
• •Tell the Story: Focus on the narratives behind the champagnes – the growers, the terroir, the craftsmanship. This reinforces values of authenticity and discovery and makes the product more relatable and special.
• •Maintain a Sophisticated yet Accessible Voice: Avoid overly technical jargon unless explained. The language should feel elegant and premium, but also clear, inviting, and never condescending. Make everyone feel welcome to explore champagne.
• •Emphasize Curation and Quality: Highlight the careful selection process and the unique aspects of the champagnes you offer, particularly the focus on independent producers. This builds trust and positions the brand as a discerning guide.
• •Be Consistent Across All Channels: Ensure the tone is uniform across the website, social media, email communications, and any in-person interactions. This builds a strong, recognizable brand identity and reinforces customer trust. Train any staff involved in communication to understand and embody this tone.

Social Perception

As Experts, As a Source of Quality/Unique Products, Reliable & Trustworthy, Offering a Premium Experience, Innovative

Copy Examples

• •Headline: Beyond the Big Labels: Discover Your New Favourite Champagne. Body: At L'Atelier du Champagne, we journey to the heart of Champagne to bring you exceptional cuvées from passionate, independent growers. Explore unique flavours and handcrafted quality. Your next memorable bottle awaits.
• •Headline: More Than Bubbles, It's a Story in Every Bottle. Body: Each champagne we select has a unique tale of terroir, tradition, and the artisan who crafted it. Let us guide you through the nuances and help you find a champagne that truly speaks to you.
• •Headline: Elevate Your Moments: The Perfect Champagne for Every Occasion. Body: From celebratory toasts to intimate dinners, the right champagne enhances every experience. Our experts are here to help you choose the perfect expression, delivered with care right to your door.
• •Headline: Uncork the Passion of Independent Champagne. Body: We champion the small growers, the families pouring their hearts into every bottle. Taste the difference dedication makes with our curated collection of artisanal champagnes.
• •Headline: Your Journey into Champagne Starts Here. Body: Whether you're a seasoned connoisseur or new to the world of champagne, L'Atelier du Champagne offers a welcoming space to explore, learn, and indulge. Join our tastings or shop online for a taste of true craftsmanship.