Brand Tone

The predominant tone of L'Atelier du bonheur is sincere, spiritual, and calming. The language used throughout the website is gentle and focuses on well-being, personal growth, and the energetic properties of the natural materials used. It's a tone that aims to be both educational and inspirational, guiding the customer through the benefits of lithotherapy without being overly clinical. It is also personal and passionate, as evidenced by the narrative of combining personal passions to create the business.

Brand Values

• •Authenticity
• •Well-being
• •Spirituality
• •Craftsmanship
• •Connection to Nature

Best Practices

• •Use a Gentle and Empathetic Vocabulary: Consistently use words that evoke feelings of calm, well-being, and spirituality. Terms like "serenity," "harmony," "energy," "balance," "soul," "journey," and "intention" will reinforce the brand's identity.
• •Focus on the "Why" Behind the Product: Don't just describe the jewelry; explain its purpose according to lithotherapy. For example, instead of saying "This is a tiger's eye bracelet," say "This tiger's eye bracelet is your shield of protection, helping you to build confidence and ward off negative energies."
• •Maintain a Personal and Passionate Voice: Remind customers that the jewelry is handmade with love and intention. Using phrases like "crafted for you," "a passion for stones," or "from our workshop to your hands" creates a personal connection.
• •Educate, Don't Just Sell: Position the brand as a knowledgeable and trustworthy source on lithotherapy. Brief, informative descriptions of each stone's properties on product pages and a dedicated blog or "guide to stones" section can build customer trust and loyalty.
• •Ensure Visual and Textual Cohesion: The calming and spiritual tone of the copy should be reflected in the website's design, photography, and any other visual elements. A minimalist, nature-inspired aesthetic will complement the written content and create a cohesive brand experience.

Social Perception

The social perception of L'Atelier du bonheur is largely positive. Customers often express satisfaction with the aesthetic appeal and perceived quality of the jewelry, indicating that products meet or exceed expectations in terms of appearance. Customers are also drawn to and interested in the purported benefits of the stones. Feedback highlights good product quality and fast shipping.

Copy Examples

• •In the heart of each stone lies a unique energy, a whisper from the earth. Our new collection, 'Énergie Vitale,' is handcrafted to accompany you on your journey to balance and serenity. Discover the piece that resonates with your soul.
• •Embrace the gentle energy of love with our handmade Rose Quartz bracelet. Each stone is carefully selected to open the heart, soothe the spirit, and invite compassion into your life. Wear it as a daily reminder to love yourself and others.
• •To thank you for being part of our community, we are offering a 15% discount on all our amethyst jewelry. Let the calming and intuitive power of this beautiful stone guide you. A gift from us, for your well-being.
• •Find your center. Our 'Zen' aventurine bracelet is designed to bring you calm and inner peace in the midst of daily chaos. What stone are you most drawn to today? #lithotherapy #handmadejewelry #spiritualwellness #atelierdubonheur
• •More than just jewelry. Each piece from L'Atelier du bonheur is a handmade talisman, created to align your energies and accompany you with intention. Discover the power of stones.