Brand Tone

Nurturing & Empathetic, Spiritual & Holistic, Authentic & Passionate, Informative & Guiding, Grateful & Community-focused

Brand Values

• •Well-being
• •Natural Solutions
• •Spirituality
• •Authenticity
• •Quality
• •Empowerment
• •Customer Connection

Best Practices

• •Embrace Empathy: Always write from a place of understanding and compassion, acknowledging the customer's potential challenges and aspirations, especially concerning well-being and feminine health.
• •Speak from the Heart (Authenticity): Let Eva's genuine passion and personal connection to lithotherapy shine through. Use "I" and "we" to create a personal connection, sharing the story and mission.
• •Educate Gently: Provide information about the stones and lithotherapy in an accessible and enlightening way, not in an overly technical or prescriptive manner. Focus on benefits and how they can support the wearer.
• •Foster Community: Use inclusive language ("our community," "join us") and encourage interaction. Acknowledge and incorporate customer stories and testimonials where appropriate.
• •Maintain a Spiritual and Positive Uplift: While acknowledging struggles, always steer the narrative towards hope, healing, balance, and the positive energetic qualities of the jewelry. Ensure the language is uplifting and empowering.

Social Perception

Customers generally perceive the brand as a source of beautiful, meaningful jewelry that can offer comfort, hope, and a sense of well-being. The founder, Eva, is seen as personally invested and caring. There's an appreciation for the handmade aspect and the spiritual intention behind the creations. The community around the brand appears engaged and supportive, often sharing positive experiences. The brand is viewed as specialized, particularly for those interested in lithotherapy and its application to women's well-being and fertility.

Copy Examples

• •Embrace the gentle, loving energy of Rose Quartz. Handcrafted in our L'Atelier, this beautiful bracelet is more than an accessory; it's a daily reminder to nurture your heart and cultivate self-compassion. Let its soft vibrations soothe your spirit and open you to the healing power of love. Your journey to inner peace begins here.
• •Connect with your intuition and the divine feminine with our serene Moonstone necklace. ✨ Each stone is a whisper from the moon, guiding you through life's cycles with grace and emotional balance. Are you listening to your inner voice? Let us know how Moonstone supports you! #latelierdeva #moonstone #divinefeminine #spiritualjewelry #lithotherapy #handmadejewelry
• •Feeling overwhelmed? Life can be demanding, but your well-being is paramount. At L'Atelier d'Eva, we've lovingly curated our new 'Sanctuary Collection' – pieces designed to bring tranquility and balance to your everyday. Discover stones like Amethyst and Howlite, chosen for their calming energies, ready to support your journey to a more peaceful you. Explore the collection and find your anchor.
• •L'Atelier d'Eva was born from a deep personal journey and a passion for the gentle yet profound power of natural stones. I'm Eva, and it's my heartfelt mission to share the gifts of lithotherapy with you – to offer not just beautiful jewelry, but also a beacon of hope, comfort, and spiritual connection. Each piece is handcrafted with intention, especially for women seeking balance, healing, and support on their unique paths.
• •(Upbeat, hopeful music) On your path to motherhood? You're not alone. At L'Atelier d'Eva, we craft each piece with love and intention, infusing them with the supportive energies of stones like Carnelian and Moonstone, traditionally believed to nurture fertility and feminine vitality. Sending you all the positive vibes! ✨ #fertilityjourney #lithotherapy #hope #crystalhealing #latelierdeva #madewithlove