Tono de Marca

Passionate, authentic, and community-oriented

Valores de Marca

• •Quality and Craftsmanship
• •Locality and Seasonality
• •Generosity and Sharing
• •Simplicity and Pleasure
• •Sustainability

Mejores Prácticas

• •Always Lead with Passion and Sensory Language: Use descriptive adjectives that appeal to taste, smell, and sight (e.g., "vibrant," "aromatic," "crisp," "hearty"). Express a genuine enthusiasm for the food.
• •Tell the Story Behind the Food: Never just list ingredients. Mention the local producer by name, talk about the seasonality of a product, or explain the inspiration behind a dish. This reinforces authenticity and value.
• •Maintain a Warm and Inclusive Tone: Use inviting language, ask questions to encourage engagement, and use collective pronouns like "we" and "our" to foster a sense of community. Address your customers as friends and neighbors.
• •Consistently Use Core Keywords: Ensure that terms like "local," "seasonal," "homemade" (fait maison), "artisanal," and "short circuit" (circuit court) are woven naturally into your posts to reinforce brand values.
• •Balance Promotional and Relational Content: For every post promoting a product, create one that shares a story, a behind-the-scenes glimpse, or a tip. This builds a relationship with the audience that goes beyond transactions and fosters long-term loyalty.

Percepción Social

Trusted, high-quality local purveyor

Ejemplos de Copy

• •The sun is shining, and so are the flavors of Provence on our menu this week! ☀️ Our chef, Christelle, has visited our local farmers and brought back the best of the season. Come discover our vibrant tomato tart and our signature lemon-herb roasted chicken. Simple, delicious, and made with love. What will you treat yourself to today? #FaitMaison #CircuitCourt #Rognes
• •Planning a special moment? Let us handle the flavor. From intimate family gatherings to joyful celebrations, L'Atelier des Récoltes brings the authentic taste of Provence to your table. We create custom menus with you, using the freshest local ingredients, so you can focus on what truly matters: sharing and creating memories. #Traiteur #Evenementiel #Artisan
• •Meet the artists behind our flavors! This week, we celebrate the incredible goat cheese from our friends at La Chèvrerie du Coin. Their passion and care are what you taste in every bite. Come in for a sample and take home a true piece of our terroir. #ProducteurLocal #Fromage #SavoirFaire
• •Good food is a simple pleasure. Our new artisanal olive oil has just arrived! Cold-pressed and full of character, it’s perfect for drizzling over a fresh salad or a slice of crusty bread. Taste the difference that quality makes. #EpicerieFine #HuileDOlive #Provence
• •What does the taste of home mean to you? For us, it’s the smell of fresh herbs, the warmth of a dish shared with friends, and the vibrant colors of seasonal vegetables. We put a piece of that feeling into everything we create. Thank you for being part of our story. ❤️ #Communauté #Partage #Cuisine