Brand Tone

Descriptive & Evocative, Friendly & Customer-Focused, Trustworthy & Experienced, Enthusiastic & Passionate

Brand Values

• •Quality
• •Customer Satisfaction & Loyalty
• •Affordability/Value
• •Expertise & Passion
• •Tradition & Experience
• •Creating Ambiance

Best Practices

• •Embrace Evocative Language: Go beyond simple descriptions. Use sensory details and storytelling to paint a vivid picture of the fragrance experience, aligning with the whimsical definition of "La-Tee-Da!"
• •Reinforce Trust and Experience: Subtly weave in mentions of their 20+ years in the industry and commitment to quality, as seen in their "Mission and Philosophy." Phrases like "mastered," "experts," and "brand you can trust" can be used.
• •Maintain a Friendly and Appreciative Voice: Especially in social media and customer communications, ensure the tone is warm, welcoming, and shows gratitude towards customers, reflecting their stated value of customer loyalty.
• •Highlight Quality with Affordability: Balance the message of high-quality, "addictive fragrances" with the value proposition of "fair pricing" or "affordable luxury."
• •Infuse Passion for Fragrance: Let the genuine love for creating beautiful scents shine through. Use enthusiastic language that conveys the joy and transformative power of home fragrance, encouraging customers on their "fragrance journey."

Social Perception

Positive for Fragrance Quality, Seen as Good Value, Appreciation for Product Range, Some Confusion with Effusion Lamp Use, Concerns with Third-Party Sellers, Established & Recognized

Copy Examples

• •✨ Get ready to fall in love! Our NEW [Scent Name] effusion oil is here to wrap your home in a hug of [key scent notes]. For over 20 years, La Tee Da! has been crafting fragrances you can trust, and this one is pure, affordable luxury. Tap to bring this mastered scent experience home! #LaTeeDa #HomeFragrance #NewCollection #QualityYouCanSmell
• •La Tee Da! Fragrance: Two Decades of Passion, Poured into Every Bottle. Discover Your Signature Home Scent Today – Quality You Can Truly Smell.
• •Hello Fragrance Lover! ❤️ As a cherished member of the La Tee Da! family, we're giving you an exclusive sneak peek (and a little treat!) for our upcoming [Seasonal Collection]. We believe every day deserves to feel like a La-Tee-Da! kind of day. Stay tuned! #FragranceJourney #LTDInsider
• •Transform your space without breaking the bank! 🏡 La Tee Da's highly scented wax melts offer an affordable touch of luxury, filling your rooms with captivating aromas. Which scent will define your home today? Explore the collection! #LaTeeDaFragrance #HomeAmbiance #ScentedWaxMelts #AffordableLuxury
• •[Scent Name] - Imagine [vivid description of the scent experience, e.g., 'a sun-drenched orchard bottled just for you']. Our team of fragrance enthusiasts has passionately blended [key ingredients] to create this truly addictive aroma. It's more than a scent; it's a La Tee Da! moment.