Brand Tone

Elegant, Passionate, and Accommodating. The language is sophisticated and aspirational, infused with a personal and passionate element, maintaining a professional and service-oriented focus to create an elevated and seamless 'white-glove immersive experience'.

Brand Values

• •Quality
• •Customization
• •Experience

Best Practices

• •Lead with "Elegant" Vocabulary: Consistently use words like "bespoke," "artisanal," "curated," "exquisite," and "elevate" to reinforce the brand's premium positioning.
• •Focus on the "Why," Not Just the "What": Instead of only listing ingredients, frame the offering as an "experience." Emphasize the joy, connection, and memories that La Tabla helps create.
• •Maintain a Passionate & Personal Tone: Continue to weave in the founders' story and their "aficionado" perspective. This makes the luxury brand feel more approachable and authentic.
• •Tailor the Message to the Platform and Audience: Keep the sophisticated tone but adapt the format. Use visually-descriptive language for Instagram, engaging questions and trending formats for TikTok, and a more detailed, professional approach for the website and B2B communications.
• •Highlight Customization and Service: Regularly mention the "build your own board" concept, personalized engravings, and accommodation of dietary needs. This reinforces the "white-glove" service value and justifies the premium price point.

Social Perception

Premium, Innovative, and Trusted. La Tabla is perceived as a high-end, luxury service provider and an innovator in the local catering scene, building a reputation of trustworthiness and reliability for significant life events.

Copy Examples

• •Transform your client's next event from standard to unforgettable. Our bespoke charcuterie stations are more than just food; they are a curated, interactive experience designed to be the centerpiece of any celebration. Let's collaborate to create something truly special. #MiamiEventPlanner #CorporateEvents #LuxuryCatering #LaTablaMiami
• •Artfully Crafted. Uniquely Yours. Experience La Tabla, Miami's premier bespoke charcuterie bar. We bring the finest ingredients and a touch of elegance to your most memorable moments. Discover the art of grazing.
• •(Video of a beautiful wedding charcuterie setup) POV: You chose the one thing your wedding guests won't stop talking about. ✨ Our personalized charcuterie boards aren't just delicious, they're a forever keepsake from your special day. #WeddingInspo #BridalShower #MiamiWedding #Charcuterie #WeddingCatering
• •Elevate your next corporate gathering. La Tabla offers a sophisticated and seamless 'build your own board' experience, complete with a professional caterer. Impress your clients and colleagues with a taste of artisanal quality. Ideal for brand activations, open houses, and team celebrations. #MiamiCorporate #BusinessLunch #ClientAppreciation
• •Savor the moment. At La Tabla, we believe food is the ultimate catalyst for connection. Inspired by our travels and a passion for craftsmanship, we're dedicated to bringing you and your guests an exquisite culinary experience. Planning a special occasion? Let us help you make it perfect. #LaTablaExperience #ArtisanalCharcuterie