Brand Tone

Professional, aspirational, and efficient, speaking the language of the fashion industry. Communication is geared towards business success, highlighting opportunities for retailers to discover new trends and find margin-building products. On social media, this tone is softened with a more engaging, stylish, and enthusiastic voice.

Brand Values

• •Opportunity & Growth
• •Curation & Quality
• •Efficiency & Convenience
• •Community & Connection

Best Practices

• •Always Speak B2B: Remember the audience is a business owner, not a consumer. Use industry-specific language ("order writing," "margins," "sourcing," "at-show") and focus on benefits that impact their business, such as profitability, trend forecasting, and efficiency.
• •Balance Aspiration with Practicality: While the copy should be aspirational and fashion-forward ("Discover," "Elevate," "Inspire"), it must also be grounded in the practical benefits of attending the market (e.g., "no drayage fees," "free parking," "easy-to-navigate").
• •Use an Energetic and Confident Tone: The brand's voice should reflect the high-energy environment of a fashion trade show. Use active verbs and a confident, declarative tone. Phrases like "See you soon!" and "Come see what all the buzz is about!" create excitement and anticipation.
• •Emphasize "Curated" and "New": Consistently use words that highlight the value proposition of the market that it's a carefully selected group of vendors offering the latest trends. Words like "curated," "new," "fresh," "next," and "premiere" should be staples in the brand's vocabulary.
• •Maintain Brand Alignment in All Channels: Ensure the professional, efficient, and aspirational tone is consistent across the website, email campaigns, social media, and press releases. While the style may be slightly more casual on Instagram (using emojis), the core message of being a premier B2B fashion destination must remain clear.

Social Perception

Within the B2B fashion industry, Las Vegas Apparel is perceived as a significant and growing market event, especially for womenswear and young contemporary categories. It is seen as a key part of the larger 'Vegas Fashion Week' ecosystem, offering a more intimate and curated alternative to massive shows. Its collaboration with WWIN has solidified its position as an essential destination for boutique owners and retailers, viewed as a facilitator of commerce and a valuable resource for discovering what's 'new, now, and next' in fashion.

Copy Examples

• •Fall in love with delicate lace, soft ruffles, and dreamy silhouettes. The Modern Romance trend was in full bloom at our last market. Get ahead of the season and discover the brands that will make your customers swoon. Link in bio to pre-register for our August event! #LVApparel #FashionTrends #BoutiqueBuyer #WholesaleFashion #Womenswear
• •The countdown to Las Vegas Apparel is on! This season is all about discovery. Explore our curated list of exhibitors, from breakout designers to your must-have brands, and start building your market plan today. With LVA and WWIN under one roof, you'll have unparalleled access to the best in young contemporary and womenswear. See you in Vegas!
• •Connect with thousands of qualified boutique owners and retail buyers ready to write their next bestseller. At Las Vegas Apparel, we offer an intimate, elevated setting to showcase your collection. Benefit from competitive rates and a show designed for meaningful connections.
• •Don't just follow the trends source them. Join the top buyers in the industry at The Expo at World Market Center for a curated look at the best in contemporary apparel, shoes, and accessories. Register now for the premiere wholesale buying event of the season.
• •Our strategic co-location with Womenswear In Nevada (WWIN) creates an unmatched sourcing destination for the fashion industry. This collaboration provides buyers with a comprehensive and efficient market experience, reinforcing Las Vegas as a critical hub for fashion commerce. We are proud to facilitate connections that drive the retail business forward. #ANDMORE #LasVegasApparel #WWIN #B2BFashion #RetailIndustry #Wholesale