Tono de Marca

Welcoming, Authentic, and Community-Focused

Valores de Marca

• •Heritage & Restoration
• •Quality & Craftsmanship
• •Community & Family
• •Hospitality & Experience

Mejores Prácticas

• •Lead with Your "Why": Always connect back to your core story—the restoration of a historic landmark. Use words like "heritage," "legacy," "since 1865," and "comeback" to reinforce your unique identity.
• •Emphasize "Local" and "Community": Regularly mention your local team, locally sourced ingredients, and role as a community gathering place. This builds authenticity and a strong connection with your audience.
• •Use a Welcoming and Inclusive Voice: Write as if you're speaking to a friend. Use phrases like "Welcome," "Join us," and "From our family to yours." Ensure the copy is friendly and approachable, avoiding overly technical jargon.
• •Showcase the Full Experience: Your copywriting should sell more than just beer. Talk about the "sensational" atmosphere, the sunny beer garden, the family-friendly taproom, and the complimentary cordial tastings for all ages.
• •Let Your Customers Tell the Story: Leverage your excellent reviews. Incorporate quotes and positive feedback into your social media posts and website content to provide social proof and build trust. For example, "Our customers call our atmosphere 'sensational'—come see why!"

Percepción Social

Exceptionally positive. Customers view it as a "must-visit" destination. Reviews consistently award high ratings for food, service, and ambiance. The staff is frequently described as "friendly," "welcoming," and "attentive," contributing significantly to the positive experience. The brewery is seen as a vibrant, family-friendly venue with a "sensational" atmosphere that successfully caters to a broad audience, from craft beer aficionados to families with children.

Ejemplos de Copy

• •Brewed in a building from 1865, enjoyed in 2025. Every pint we pour is a piece of history. We saved this place to share its story with you. Come be a part of the next chapter. #LastStreetBrewery #Beechworth #CraftBeer #Heritage
• •It started with a dusty old building and a dream. Discover the comeback story of Last Street Brewery—a tale of passion, restoration, and a whole lot of community spirit.
• •Planning a trip to Beechworth? Don't miss the brewery since 1865! From our family to yours, enjoy craft beer, traditional cordials, and a warm welcome. Last Street Brewery is more than a stop; it's an experience. Book your table today!
• •Made with locally sourced hops and the same pristine alpine spring water we've used since day one. Our new Summer Ale is a taste of Beechworth in a glass. Small batch, big character. Get it before it's history.
• •The best days end at Last Street. ✨ For good times, great beer, and even better company... you know where to find us. #BeerGarden #FamilyFriendly #CraftBrewery #BeechworthVictoria