Brand Tone

passionate, educational, and pragmatic

Brand Values

• •Sustainability & Environmental Impact
• •Design & Quality
• •Innovation
• •Accountability & Transparency

Best Practices

• •Lead with the Mission, Follow with the Product: Always frame the conversation around the core purpose of waste reduction. The product is the tool to achieve that mission, not just an item for sale.
• •Use Data to Empower: Back up passionate claims with tangible numbers. For example, "prevents 3,000 tonnes of carbon," "eliminates 3 billion single-use items," or "each LastSwab lasts 1,000 uses." This adds authority and urgency to the educational tone.
• •Balance Urgency with Optimism: Convey the seriousness of the environmental crisis without sounding preachy or hopeless. The tone should be urgent but ultimately empowering, showing that a better, more sustainable choice is readily available.
• •Embrace "Pragmatic Idealism": Acknowledge that convenience is key. The copy should highlight how LastObject products are not only good for the planet but also intelligently designed for real life—durable, easy to clean, and beautifully simple.
• •Maintain a Clean & Direct Voice: Mirror the minimalist Danish design aesthetic in the language. Use clear, concise, and direct sentences. Avoid excessive jargon and let the strength of the idea and the quality of the product speak for itself. This reinforces the brand's transparency and focus on functional, high-quality solutions.

Social Perception

Largely positive, praised for innovative, high-quality products that address environmental problems and lead the zero-waste movement. Products are seen as easy to use and align with eco-conscious values. Some criticism exists regarding product effectiveness (e.g., LastSwab absorbency), durability, convenience of certain items, and concerns about greenwashing (e.g., PVA biodegradability).

Copy Examples

• •Don't just throw it away. Revolutionize it. Your daily routine creates more waste than you think. But what if it didn't have to? LastObject was born from a simple idea: to create the last one you'll ever need. Beautifully designed, endlessly reusable. Make the switch today and join the reuse revolution. #LastObject #ZeroWaste #Sustainability
• •One-time purchase, 1,750 fewer disposables. Meet LastRound, the reusable makeup pad that feels just like the real thing. Made from a unique, soft fabric and housed in a case made from ocean-bound plastic, each round replaces thousands of single-use cotton pads. Gentle on your skin, tough on waste. Cleanse, reuse, and feel the difference.
• •Is your bathroom trash-free? It can be. Imagine a world with less waste. It starts with small, powerful choices in our homes. From the world's first reusable swab to tissues that never run out, our products are designed to make sustainability simple and beautiful. We're not just selling products; we're offering a solution. Are you in?
• •Designed in Denmark. Built for the Planet. We believe in fighting waste with good design. Our mission is to end the tyranny of single-use items by creating reusable alternatives that are a joy to use. Every LastObject product must have at least 10 times the environmental benefit of the item it replaces. It's not just a promise; it's our core value.
• •Stop this. Start this. Your trash can is lying to you. Single-use isn't easier, it's just a habit. Break it with LastObject. #SwabYourHabits #Reuse #EcoFriendly