Brand Tone

Elegant, Aspirational, Quality-focused, Informative, Direct, Classic, Mature, Locally Connected (Vienna)

Brand Values

• •Quality
• •Style & Elegance
• •Customer Service
• •Curation

Best Practices

• •Emphasize Quality and Craftsmanship: Use descriptive language that highlights the materials, design details, and durability of the products. Words like "luxurious," "premium," "hand-selected," "finely crafted" can reinforce this.
• •Maintain an Elegant and Sophisticated Voice: Avoid overly casual slang or overly trendy jargon. The language should reflect the aspirational and mature aesthetic of the brand. Keep sentences clear, concise, and grammatically polished.
• •Focus on Timeless Style: Position products not just as current trends, but as pieces that offer lasting value and can be staples in a wardrobe. Highlight versatility and classic appeal.
• •Use Visual Storytelling in Text: Complement the strong visual identity with copy that paints a picture. Describe how a bag or outfit might make the wearer feel or the occasions it might be perfect for, appealing to the customer's aspirations.
• •Connect with Local Identity (if applicable for the target audience): When addressing the Viennese market or those who appreciate its culture, subtly weaving in references to Viennese style or lifestyle can strengthen the local connection. For broader audiences, focus on the universal appeal of European elegance.

Social Perception

Reputable, local fashion retailer in Vienna. Customers interacting on social media seem interested in new arrivals and specific products. Perception is likely neutral to positive among those who have engaged with the brand.

Copy Examples

• •Headline: Discover Your Signature Style. Explore the new collection at Laster Fashion. Body: Elevate your wardrobe with timeless pieces and contemporary elegance. From luxurious leather bags to sophisticated apparel, find the quality and style that defines you. Shop now at laster.at or visit us in Vienna.
• •Headline: The Art of Accessorizing. Perfected by Laster Fashion. Body: A beautifully crafted bag is more than an accessory; it's a statement. Explore our curated selection of handbags, clutches, and shoppers designed to complement your every look. Find your new favorite at Laster Fashion.
• •Headline: New Arrivals: Unveiling [Season/Brand] Collection. Body: Be the first to experience the exquisite new [Season/e.g., Joseph Ribkoff] collection at Laster Fashion. Discover sophisticated designs, premium materials, and the impeccable craftsmanship you deserve. In-store and online now.
• •Headline: Laster Fashion: Viennese Elegance, Timeless Appeal. Body: For those who appreciate enduring style and exceptional quality. Laster Fashion brings you a curated world of premium bags and apparel. Visit our Vienna boutiques or explore our collections online at laster.at.
• •Headline: Invest in Style That Lasts. Body: At Laster Fashion, we believe in the power of quality craftsmanship and timeless design. Our collections are chosen for their lasting appeal and ability to make you feel confident and chic, season after season. Explore lasting elegance today.