Brand Tone

friendly, helpful, and aspirational

Brand Values

• •Quality and Safety
• •Child Development
• •Customer-Centricity
• •Family and Lifestyle
• •Excellence and Leadership

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., "warm," "encouraging," "playful," "reassuring"), and "voice" (the persona behind the words). Share this guide with everyone who creates content.
• •Focus on Benefits, Not Just Features: While detailing product features is important (as Lastenlife already does), frame them in terms of how they benefit the child and the parent. Emphasize ease, comfort, development, and joy.
• •Use Storytelling: Share relatable family moments or how products fit into a child's daily life and development. This makes the brand more engaging and emotionally resonant.
• •Be Consistent Across All Channels: Whether it's a website description, a social media post, or customer service interaction, the tone should feel familiar and aligned with the brand's core values. This builds trust and recognition.
• •Listen and Adapt (Slightly): Pay attention to how your audience communicates and responds. While maintaining the core tone, allow for slight nuances appropriate to each platform (e.g., more playful on TikTok, more informative on the website blog). Regularly review customer feedback for insights into their perception of the brand's communication.

Social Perception

reliable and comprehensive source for quality children's products

Copy Examples

• •Instagram Post (New Stroller): "Adventure awaits! Discover the perfect ride for little explorers. Our latest strollers offer comfort, safety and of course, style. Find the perfect fit for your family today! #Lastenlife #FamilyAdventures #NewBeginnings"
• •Facebook Ad (Nursery Furniture): "Crafting dream nurseries, one piece at a time. ✨ From cozy cribs to playful décor, find everything you need at Lastenlife to create a magical space for your little one. Quality, safety, and sweet dreams guaranteed. Shop now! #LastenlifeKids #NurseryInspo #DreamBigLittleOne"
• •Website Banner (Toy Promotion): "Spark Joy & Imagination! Explore our curated collection of toys designed to inspire creativity and support healthy development. Fun and learning, hand in hand. Discover their new favorite today! #LastenlifePlay #CreativeKids #EducationalToys"
• •TikTok Video Caption (Unboxing a popular toy): "Unboxing happiness with the latest [Toy Brand] arrival! 😍 Watch your little one's eyes light up. Get yours at Lastenlife – where playtime is always an adventure! #Lastenlife #ToyUnboxing #[PopularToyBrand] #KidsFun"
• •Email Newsletter Snippet (General): "Hello, wonderful families! At Lastenlife, we're passionate about making your parenting journey a little easier and a lot more beautiful. Discover products handpicked for quality, safety, and the smiles they bring. Let's create cherished moments together. #YourLastenlife #ParentingJoy"