Brand Tone

Elegant & Modern, Feminine & Passionate, Accessible & Trustworthy, Personal & Engaging

Brand Values

• •Quality & Durability
• •Affordability & Fair Pricing
• •Passion & Uniqueness
• •Customer Satisfaction
• •Made in France (Alsace)
• •Hypoallergenic Materials
• •Responsibility

Best Practices

• •Emphasize the "Why": Always circle back to the passion behind the brand and the founders' story. This creates an authentic and personal connection.
• •Highlight Quality and Durability Consistently: Use terms like "lasting," "durable," "water-resistant," "hypoallergenic," and "quality craftsmanship" across all platforms to reinforce this core value.
• •Maintain an Elegant yet Accessible Voice: Avoid overly technical jargon. Speak in a way that is sophisticated but also warm and inviting. Reflect the "fair price" value by being transparent and approachable.
• •Showcase the French Origin: Subtly weave in "Made in France" or "Designed in Alsace" to leverage the positive associations with French craftsmanship and style.
• •Engage with a Personal Touch: When interacting on social media or in customer communications, maintain a friendly, helpful, and appreciative tone, reflecting the personalized service value.

Social Perception

Positive for Product Quality & Design, Appreciation for Customer Service, Seen as a Good Gift Option, Emerging Brand Awareness

Copy Examples

• •Instagram Post (New Collection): "Unveil your inner star. ✨ Our new 'Étoile Harmonique' collection, crafted with passion in Alsace, brings you timeless elegance designed to last. Discover stainless steel pieces that shimmer with you, every day. #LaStellaBijoux #MadeInFrance #ElegantJewelry"
• •Website Banner (Homepage): "La Stella: Where passion meets craftsmanship. Explore unique jewelry, designed in France, for your everyday brilliance. Quality you can feel, prices you’ll love."
• •Product Description (Necklace): "Adorn yourself with the 'Cœur Sincère' necklace. Lovingly designed and made with hypoallergenic stainless steel, it’s more than a jewel – it’s a whisper of French elegance and a promise of enduring quality. Water-resistant and ready for all your adventures."
• •Email Marketing (Welcome Email): "Welcome to the La Stella family! We're Estelle and Maxime, and we’re thrilled to share our passion for beautiful, lasting jewelry with you. Every piece is thoughtfully created in Alsace, ensuring quality and a touch of unique charm, just for you. Enjoy 10% off your first order with code: STELLAWELCOME."
• •Facebook Ad (Targeting Gift Shoppers): "The perfect gift speaks from the heart. ✨ Surprise them with a La Stella personalized jewelry box or a stunning piece from our collection. Crafted for beauty, designed for life. Shop unique, French-designed jewelry today."