Brand Tone

Artistic, Playful, Vibrant, Accessible, Nostalgic yet Contemporary, Friendly & Welcoming

Brand Values

• •Artisanship & Handcraftsmanship
• •Quality
• •Creativity & Exploration
• •Passion
• •Joy & Playfulness
• •Accessibility
• •Tradition & Legacy

Best Practices

• •Embrace Imperfection as Uniqueness: Highlight that slight variations are a mark of true handcraftsmanship, making each piece special.
• •Use Vivid and Evocative Language: Describe colors and designs with imaginative and sensory words (e.g., "Mango Sunrise," "Blues like the deep sea").
• •Tell the Story: Weave in the narrative of Daniel Lasser, the Vermont studio, and the passion behind the pottery.
• •Maintain a Friendly and Approachable Voice: Whether in product descriptions or social media, keep the tone warm and inviting, reflecting the open-studio atmosphere.
• •Focus on Joy and Functionality: Continuously connect the artistic beauty of the pieces with the joy and practicality they bring to everyday life.

Social Perception

Highly Positive, Artistic & Unique, Trusted & Reliable, Associated with Vermont Craftsmanship

Copy Examples

• •Add a splash of Vermont-made joy to your morning coffee. Our [Product Name, e.g., 'Ocean Mug'] isn't just a mug, it's a handful of art, handcrafted to brighten your day.
• •From our historic Vermont barn to your table – discover the playful spirit of Lasser Ceramics. Each piece is a unique story told in vibrant color and timeless form.
• •Tired of the mundane? Our [Product Name, e.g., 'Spanish Collection Dinner Plate'] brings an artist's touch and a burst of whimsical color to every meal. Functional art, designed for life.
• •Lasser Ceramics: Where a passion for pottery meets the chemistry of color. Explore handcrafted collections that feel both excitingly new and comfortingly familiar.
• •More than just ceramics, it's a piece of Vermont. Visit our studio or shop online to find the perfect, joy-infused [Product Name, e.g., 'Teal Pie Plate'] for your home.