Brand Tone

Artistic & Creative, Playful & Joyful, Handcrafted & Authentic, Passionate, Accessible & Functional, Welcoming & Friendly

Brand Values

• •Craftsmanship & Quality
• •Artistic Expression & Creativity
• •Joy & Playfulness
• •Tradition & Legacy
• •Authenticity
• •Connection & Community

Best Practices

• •Embrace Vibrant & Evocative Language
• •Highlight the "Handmade in Vermont" Story
• •Maintain a Warm, Passionate, and Approachable Voice
• •Focus on Joy, Functionality, and Artistry
• •Showcase Uniqueness and Playful Imperfection

Social Perception

High-Quality & Unique, Vibrant & Colorful, Artisanal & Handcrafted, Associated with Vermont Craftsmanship, Joyful & Uplifting, Collectible

Copy Examples

• •Headline: Spill Color into Your Everyday. Body: More than just a mug, it’s a morning masterpiece. Handcrafted in our Vermont studio, each Lasser Ceramics piece is a splash of joy, designed to make your daily rituals vibrant. Discover art that’s made for living.
• •Headline: From Our Hands to Your Home: The Lasser Ceramics Story. Body: For over 40 years, Daniel Lasser has been playing with fire, clay, and color. What began as a potter's passion in a Vermont barn has grown into a collection of unique, functional art. Feel the warmth, the joy, the story in every piece.
• •Headline: Don't Just Set the Table. Curate It. Body: Why choose one when you can dance with them all? Our vibrant collections are made to mix, match, and mingle. Create a tablescape that’s as unique and playful as you are with Lasser Ceramics.
• •Headline: The Chemistry of Happiness? It's Fired at 2000 Degrees. Body: At Lasser Ceramics, we believe in the science of beauty. Daniel Lasser’s lifelong exploration of glazes means every bowl, plate, and vase is a unique experiment in color and texture. Functional art, lovingly crafted to bring a smile to your face.
• •Headline: Vermont Crafted, Universally Loved. Body: Nestled in the Green Mountains, our artisans pour their hearts into every curve and color. Experience the playful spirit and timeless quality of Lasser Ceramics – where every piece is a little bit of Vermont, made to be cherished anywhere.