Brand Tone

Passionate & Enthusiastic, Educational & Informative, Expert & Professional, Approachable & Welcoming, Direct & Bold, Quality-Focused & Discerning

Brand Values

• •Quality: Selection of only Specialty grade Arabica coffee, 85 points and above, meticulous roasting, and lab analysis.
• •Education & Awareness: Dedication to promoting a new coffee culture and educating consumers.
• •Passion: Simone Guidi's personal love for coffee is the driving force behind the brand.
• •Authenticity & Transparency: Sharing information about coffee origins, processes, and founder's journey. Direct sourcing and short supply chains are highlighted.
• •Respect (for the raw material): Roasting techniques designed to preserve natural flavors and enhance characteristics.
• •Research & Innovation: Inspired by the Melbourne coffee scene and committed to bringing modern coffee practices to Italy.
• •Sustainability: Aiming to harvest the best coffee beans in a sustainable way.
• •Commitment & Audacity: Challenging traditional coffee norms in Italy.
• •Customer Well-being: Offering a highly digestible and healthy product, free from chemical residues.

Best Practices

• •Embody Simone's Passion & Expertise: All copy should reflect the deep knowledge and genuine enthusiasm of the founder. Use storytelling to share insights about coffee origins, roasting processes, and tasting notes, just as Simone does in person and online.
• •Educate, Don't Just Sell: Frame product descriptions and social media posts as opportunities to teach the audience something new about specialty coffee. Highlight the "why" behind your methods and quality standards.
• •Maintain the "No Puddles" Stance (Strategically): While bold, the "BASTA BERE POZZANGHERE!" message is distinctive. Use it or its sentiment to differentiate the brand, emphasizing the superior quality and taste experience LA SOSTA offers compared to mass-market or poorly prepared coffee. Be mindful of the audience; this directness works well with those already seeking better coffee.
• •Showcase Quality & Transparency: Consistently refer to the high grading of beans (85+ points), micro-lot sourcing, air roasting benefits (preserving flavor, health aspects), and lab analysis. Be open about the journey from bean to cup.
• •Be Approachable and Welcoming: Despite the high-end nature of specialty coffee, ensure the language invites curiosity and makes everyone feel comfortable exploring. Encourage questions, share brewing tips for home users, and highlight the enjoyable "moment of peace" or "irresistible pleasure" that a great cup of coffee provides.

Social Perception

Highly Respected Roastery, Educational Hub, Passionate Founder, Advocate for Better Coffee, International Influence, More than just a product

Copy Examples

• •Headline: Tired of Bitter Disappointment? Discover Coffee That Actually Tastes Like Coffee. Body: At LA SOSTA, we meticulously source and air-roast only the highest-scoring specialty beans. It’s time to elevate your daily ritual from a murky puddle to a moment of pure, aromatic joy. Taste the difference passion makes. #StaySpecialty #StopDrinkingPuddles
• •Headline: Your Coffee Journey Starts Here. No Puddles Allowed. Body: Founder Simone Guidi brought Melbourne's coffee artistry to Florence, and now, to your cup. We’re not just roasting beans; we’re cultivating a new understanding of coffee – one delicious, healthy, and ethically sourced sip at a time. Join our cupping sessions and awaken your palate. #LaSostaCoffee #ArtisanRoast #CoffeeEducation
• •Headline: From Hand-Picked Micro-Lots to Your Morning Brew: The LA SOSTA Promise. Body: We travel, we select, we roast with precision. Why? Because you deserve coffee that’s as extraordinary as its origin. Experience unique aromas, vibrant flavors, and a clean, satisfying cup, every time. Lab-tested for purity, roasted for perfection. #SpecialtyCoffee #FlorenceRoastery #BeanToCup
• •Headline: Don't Just Wake Up. Ascend. Body: LA SOSTA Specialty Coffee isn't just about caffeine; it's about a superior sensory experience. We transform the world's finest beans into liquid gold, revealing complex notes you never knew coffee could possess. Drink less, drink better. Your taste buds will thank you. #ElevateYourCoffee #FlavorFirst #SimoneGuidiCoffee
• •Headline: The Secret to Great Coffee? No Secrets, Just Passion and Better Beans. Body: We openly share our sourcing, our air-roasting techniques, and our love for truly exceptional coffee. Forget the over-roasted, bitter brews. Embrace the vibrant, clean taste of LA SOSTA. Ready to stop drinking puddles and start savoring specialty? #RealCoffee #ItalianSpecialty #LaSostaValues