Brand Tone

enthusiastic, trendy, and approachable, with a knowledgeable yet friendly demeanor.

Brand Values

• •Authenticity & Quality: Repeatedly stressing they sell "original perfumes" and high-quality Arabian fragrances. Customer reviews often confirm receiving genuine products.
• •Accessibility & Value: Offering a wide range of perfumes at competitive prices, including "alternativas económicas" and highlighting good value.
• •Trend-Consciousness & Variety: Staying updated with the latest fragrance trends, especially those popular on social media (like TikTok), and offering a diverse selection including niche Arabian perfumes alongside well-known designer brands.
• •Customer Satisfaction: Emphasizing good customer experience through fast shipping and responsiveness, as suggested by positive reviews. Their call to "Recibe en tu correo nuestras novedades, ofertas exclusivas" also points to a customer-centric approach.
• •Passion for Perfumery: Their enthusiastic tone and engagement with the fragrance community (e.g., "adicto a los perfumes") suggest a genuine love for perfumes.

Best Practices

• •Know Your Audience, Speak Their Language: Understand that Yauras caters to a digitally savvy audience interested in trends, value, and authenticity. Use contemporary language, relevant hashtags, and a tone that resonates with online shoppers and perfume enthusiasts.
• •Blend Enthusiasm with Expertise: While being trendy and approachable, ensure the copy subtly conveys knowledge about fragrances, especially when describing complex Arabian scents or unique notes. Avoid overly technical jargon but don't shy away from descriptive, evocative language.
• •Be Consistent Across Platforms, Adapt the Format: While the core tone (enthusiastic, trendy, approachable) should remain consistent, adapt the style and length of the copy to suit each platform. TikTok requires short, punchy, engaging text with visuals, while website descriptions can be more detailed.
• •Highlight Key Values: Weave brand values like authenticity ("100% Original Guaranteed!"), variety ("From Designer Hits to Arabian Treasures"), and trendiness ("As Seen on TikTok!") into the copy naturally.
• •Use a "Brand Voice" Cheat Sheet: Develop a simple internal guide with "We are..." (e.g., "Enthusiastic, In-the-know, Your friendly perfume guide") and "We are not..." (e.g., "Snobbish, Overly formal, Boring") statements. This helps ensure anyone writing copy stays aligned with the desired tone. Referencing competitor tones or desired tones can also be useful.

Social Perception

positive. Customers generally trust them to provide authentic products, which is a significant concern in the online perfume market. Many customers appreciate the pricing and perceive it as fair for original fragrances. Positive comments often mention fast delivery and good service. They are recognized for their selection of Arabian perfumes and for carrying trending fragrances. Their active and trendy social media presence, especially on TikTok, contributes to a perception of being a modern and in-touch brand.

Copy Examples

• •🔥 STOP SCROLLING! 🔥 Your new scent obsession has just landed at Yauras! ✨ Introducing [Perfume Name] – the viral fragrance everyone's talking about. Dare to turn heads? 😉 Tap to shop now & join the hype! #YaurasPerfumes #NewScent #ViralFragrance #MustHave #PerfumeAddict
• •(Video: Quick cuts of the perfume bottle, someone spraying it and looking confident, text overlays with key notes) Obsessed is an understatement! 🤩 This Arabian gem, [Perfume Name], is pure magic in a bottle. Think [mention 2-3 captivating notes like 'spicy oud, sweet vanilla, and a hint of mystery']. Get ready for non-stop compliments! 😉 Link in bio to snag yours! #Yauras #PerfumesArabes #TikTokMadeMeBuyIt #ScentOfTheDay #LuxuryPerfume
• •Discover Your Signature Scent! ✨ From TikTok sensations to timeless classics and exotic Arabian aromas, Yauras has your next fragrance obsession. Explore original perfumes at prices you'll love! Shop Now & Smell Amazing!
• •Love [Designer Brand]? Wait 'til you experience [Yauras's Recommended Alternative/Similar Vibe Perfume]! 😉 Get that luxurious feel you adore with a unique twist. Explore our curated collection of original designer & captivating Arabian perfumes at Yauras.cl! Your new favorite is waiting. #YaurasPerfumeria #DesignerPerfumes #ArabianScents #FragranceLover #Chile
• •🤫 Psst... Your Exclusive Yauras Treat Is Inside! (Plus, Viral Scents Restocked!) Hey fragrance fanatic! We know you've got amazing taste. That's why we're giving you a special something [discount/offer] to explore the hottest perfumes right now – including those hard-to-get TikTok favorites! Don't miss out, these fly off the shelves! Shop Yauras today!