Brand Tone

Professional and Expert, Caring and Reassuring, Informative and Educational, Approachable and Modern

Brand Values

• •Safety
• •Honesty
• •Excellence
• •Responsibility
• •Health and Well-being
• •Innovation

Best Practices

• •Develop Clear Brand Voice Guidelines: Document the brand's personality, tone (professional, caring, informative, approachable), and specific language to use (and avoid). This ensures everyone creating content is aligned.
• •Prioritize "Safety" and "Expertise" in Messaging: Consistently highlight the medical backing, the qualifications of the dermatologists, and the safety of procedures and products.
• •Emphasize "Honesty" and "Trust": Be transparent about treatments, potential results, and product ingredients. Avoid over-promising and focus on building long-term trust.
• •Adapt Tone for Different Platforms (while maintaining core values): While the core message of expertise and care should remain, the delivery can be more formal on the website and more conversational or even humorous on platforms like TikTok, as they currently do. The underlying values of safety, honesty, and excellence must always be present.
• •Focus on Client Benefits and Emotional Connection: Frame copy around how Laskin's services and products help clients achieve not just better skin, but also improved confidence and well-being, echoing their mission to "help people feel good, look good and elevate their autoestima."

Social Perception

Positive. Generally, customers perceive Laskin as a reliable and specialized dermatological center offering quality treatments and products. The expertise of their staff is frequently praised. They are seen as a secure and dependable option for dermatological care. Areas for Improvement: Some feedback points to issues with product delivery, which can impact their image. High-Quality Service: Customers appreciate the good service and attention they receive.

Copy Examples

• •Headline: Reveal Your Best Skin: Expert Dermatological Care Tailored to You. Body: At Laskin, we combine medical expertise with advanced technology to bring you personalized skincare solutions. Trust our team of dermatologists to help you achieve the healthy, radiant skin you deserve. Schedule your consultation today.
• •Headline: More Than Skin Deep: Boosting Confidence Through Healthy Skin. Body: We believe that healthy skin is the foundation of well-being. Our mission is to help you feel good and look good, elevating your self-esteem with every treatment. Discover the Laskin difference.
• •Headline: The Science of Beautiful Skin: Innovative Treatments, Proven Results. Body: Experience the latest in dermatological innovation at Laskin. From advanced laser therapies to clinically proven skincare products, we offer effective solutions for all your skin concerns. Your journey to healthier skin starts here.
• •Headline: Your Trusted Partner in Skin Health. Body: For over 20 years, Laskin has been dedicated to providing safe, honest, and excellent dermatological care. We're committed to your skin's health and your peace of mind. Learn more about our values and services.
• •Social Media Post (Instagram/Facebook - image of a smiling client or a modern clinic interior): Text: Invest in your skin, invest in your confidence. ✨ At Laskin, we're passionate about helping you achieve your skincare goals with expert care and cutting-edge treatments. What are your skin aspirations? Share with us in the comments! #LaskinColombia #SkincareExperts #HealthySkinJourney #Dermatology