Brand Tone

Professional, Expert, Empowering, Confident, Approachable, Supportive, Results-Oriented, and Solution-Focused

Brand Values

• •Quality and Efficacy
• •Innovation
• •Healthy Hair
• •Empowerment
• •Community and Support
• •Accessibility

Best Practices

• •Maintain a Professional yet Approachable Voice: Balance expert terminology with clear, benefit-driven language that resonates with both stylists and everyday consumers. Avoid overly technical jargon unless providing specific educational content for professionals.
• •Focus on Empowerment and Solutions: Frame product benefits around how they solve common hair concerns (frizz, damage, dullness) and empower users to achieve their desired hair goals, leading to increased confidence.
• •Highlight "Healthy Hair" and "Keratin Expertise": Consistently reinforce Lasio's commitment to hair health and its pioneering status and deep knowledge in keratin treatments. Explain the science simply when appropriate.
• •Showcase Results and Testimonials: Incorporate strong visuals (before & afters) and leverage customer testimonials and stylist endorsements to provide social proof of product efficacy and build trust.
• •Tailor Messaging to the Platform (but Keep Core Values Consistent): While the core message of quality and efficacy remains, adapt the tone slightly for different channels. For instance, TikTok can be more informal and trend-driven, while the website and professional materials maintain a more formal, expert tone. Ensure the underlying values of quality, innovation, and empowerment shine through everywhere.

Social Perception

Trusted by Professionals, Effective for Frizz Control and Hair Health, High Quality, Premium Products, Innovative and Evolving, Supportive and Educational

Copy Examples

• •Headline: Unlock Your Hair’s True Potential. Body: Tired of frizz dictating your day? Lasio’s professional keratin treatments and aftercare empower you with smooth, radiant, and effortlessly manageable hair. Experience the salon-grade difference. #LasioLove #FrizzFreeFreedom
• •Headline: The Secret Weapon for Flawless Hair? It’s Science. Body: At Lasio, we pioneered keratin solutions that transform hair from the inside out. Our expertly formulated products deliver lasting smoothness and vibrant health. Trust the experts. Achieve your best hair.
• •Headline: Don’t Just Dream of Good Hair Days. Live Them. Body: Lasio offers the ultimate defense against frizz and damage. From our renowned keratin treatments to our nourishing aftercare, discover the confidence that comes with consistently beautiful hair. Where frizz has no biz.
• •Headline: For Stylists Who Demand the Best. For Clients Who Deserve It. Body: Elevate your artistry with Lasio Professional Hair Care. Our innovative, high-performance keratin systems deliver unparalleled results, ensuring every client leaves your chair with healthy, stunning hair. Partner with the pioneers.
• •Headline: Healthy Hair Starts Here. Frizz Ends Now. Body: Discover the Lasio difference: powerful keratin-infused formulas designed to repair, protect, and leave your hair irresistibly smooth and shiny. Join the millions who’ve said ‘Adios Frizz’ with Lasio.