Brand Tone

The brand's tone is a blend of aspirational, personal, and reassuring. It is luxurious and quality-focused, while remaining relatable and trustworthy through the founder's personal narrative.

Brand Values

• •Founder-Driven Passion
• •Quality and Performance
• •Ethical and Cruelty-Free Practices
• •Customer Satisfaction

Best Practices

• •Always anchor the brand in Farah's personal journey and commitment. Use her promise—"If I don't love it, I won't offer it"—as a guiding principle in all copy, from ads to product descriptions, to maintain authenticity.
• •Create a list of approved brand keywords (e.g., handcrafted, luxurious, professional, premium, satisfaction guaranteed, cruelty-free) and use them consistently across all platforms to reinforce the brand's aspirational and trustworthy tone.
• •While the products are professional-grade, the tone should never be cold or overly technical. Always infuse the copy with a sense of passion and love for the art of makeup, reflecting the brand's origins.
• •Instead of just listing features, frame them as personal benefits. For example, instead of "Durable band," write "A band so comfortable and durable, you can enjoy your favorite look again and again."
• •All photography and videography should be clean, elegant, and professional. The visuals must align with the aspirational and high-quality language used in the copy to create a cohesive and believable brand experience.

Social Perception

The brand is perceived positively, closely associated with its founder, @Farahpromakeup, leading to trust among her followers. Products are seen as high-quality and the brand as a trustworthy e-commerce entity, though independent reviews beyond brand-controlled channels are limited.

Copy Examples

• •Artistry in every fiber. Our 100% cruelty-free mink lashes aren't just an accessory; they're a statement. Crafted by hand for a weightless, luxurious feel you can enjoy over 20 times. This is the standard you deserve. #Lashylicious #MinkLashes #LuxuryBeauty
• •Your Tools, Your Masterpiece. Designed by an artist, for artists. From a flawless blend to the sharpest wing, our professional brushes deliver the control and precision you demand. Backed by our 2-year warranty. #LashyliciousBrushes #MakeupTools #ProfessionalGrade
• •A Personal Note from Farah: When I started Lashylicious, I promised I’d only share products I truly love. That's why I'm so excited about our new 'Lush Silk' collection. They’re incredibly soft, easy to apply, and perfect for that elegant, wide-eyed look. Try them and remember why you fell in love with quality lashes. #Lashylicious #FounderApproved
• •Stop settling for single-use lashes. Experience the Lashylicious difference: handcrafted, reusable, and cruelty-free. Our founder, @Farahpromakeup, spent over a year perfecting a durable, flexible band for ultimate comfort and glamour. Shop now and find your perfect pair! #CrueltyFreeBeauty #ReusableLashes
• •Meet 'Featherlicious': The secret to showcasing your eye makeup, not hiding it. Its unique, wispy design adds elegant definition without overwhelming your look. Made from 100% premium mink on a comfortable, flexible band. As Farah says, 'It allows your eye makeup to shine.'