Brand Tone

Expert & Authoritative, Luxurious & Professional, Health-Conscious & Caring, Innovative & Advanced, Empowering & Supportive

Brand Values

• •Health & Safety First
• •Quality & Efficacy
• •Education & Empowerment
• •Innovation & Pioneering Spirit
• •Cruelty-Free
• •Professional Integrity

Best Practices

• •Prioritize Health and Safety in Messaging: Always weave in the benefits of LAshX's non-toxic, health-promoting formulations. Use phrases like "gentle yet effective," "allergy-conscious," "promotes natural lash health."
• •Speak with Authority and Expertise: Back claims with facts (e.g., 6-8 week retention, founder's credentials, patented technology). Use clear, confident language that reflects deep industry knowledge.
• •Maintain a Luxurious and Professional Voice: Use sophisticated language and avoid overly casual slang. Emphasize the premium quality and "luxury" aspect of the products and the results they deliver.
• •Educate and Empower: Frame content to provide value, whether it's product knowledge, application tips, or business insights for professionals. Position the brand as a partner in their success.
• •Be Passionate and Authentic: Let the genuine love for lash artistry and client well-being shine through. Use engaging language that resonates with "lash obsessed" individuals while staying true to the core values established by Mandy Jacobellis.

Social Perception

Trusted Authority, Premium Quality, Problem-Solver for Sensitivities, Go-To for Professionals

Copy Examples

• •Headline (Website Banner/Ad): "Elevate Your Artistry. Empower Your Clients. Experience the LAshX Difference: Where Luxury Meets Lash Health."
• •Instagram Post Caption: "Healthy lashes are the foundation of breathtaking extensions. Our LAshX Pro/Line Treatment not only triples lash growth but is 100% extension-safe, ensuring your clients' natural lashes thrive. ✨ #LAshX #HealthiestLashes #LashGrowth #ProfessionalLashCare"
• •Product Description Snippet (for LAshX Speed Adhesive): "Crafted for the discerning lash professional, our LAshX Speed Adhesive offers unparalleled retention of 6-8 weeks while remaining gentle enough for even the most sensitive eyes. Formulated without harsh chemicals, it’s the innovative, health-first choice for flawless, long-lasting lash artistry."
• •Email Subject Line (to Professionals): "Unlock 8-Week Retention & Healthier Client Lashes with The LAshX Method® Training!"
• •Facebook Ad Copy: "Tired of compromising between lash longevity and client comfort? Discover LAshX – the luxury lash extension system designed by industry pioneer Mandy Jacobellis. Our non-toxic, cruelty-free products promote natural lash health for stunning results that last. Shop pro-only."