Brand Tone

Professional and Knowledgeable, Supportive and Empowering, Approachable and Friendly, Quality-Focused

Brand Values

• •Quality: Providing high-quality lash extension products that professionals can rely on.
• •Affordability/Value: Offering products at competitive prices, including wholesale options, to help lash artists manage their business costs.
• •Education and Empowerment: Committing to educating lash artists through training courses and informative content, empowering them to succeed in their careers.
• •Community Support: Fostering a supportive environment for lash technicians by sharing knowledge and resources.
• •Passion for the Lash Industry: Demonstrated through the owner's active involvement and desire to share expertise.

Best Practices

• •Develop a Brand Voice Guide: Document LASH MEKA's specific tone (professional, supportive, approachable, quality-focused), key messaging points, "do's and don'ts" for language, and common terminology. Share this with anyone creating content.
• •Embody the "Expert Friend" Persona: Write as if you are a knowledgeable and experienced friend in the lash industry (like April) offering trustworthy advice, quality products, and genuine support.
• •Balance Professionalism with Relatability: While showcasing expertise and quality, use inclusive and encouraging language. Avoid overly technical jargon where simpler terms suffice, especially on broader platforms. Mix informative content with engaging, behind-the-scenes, or community-focused posts.
• •Focus on Solutions and Benefits for Lash Artists: Frame product descriptions and service offerings around how they help lash technicians improve their skills, save money, grow their business, or make their work easier and more effective.
• •Maintain Consistency Across All Channels: Ensure the tone used on the website, social media, email communications, and training materials is aligned. Regularly review content to check for consistency.

Social Perception

For Lash Artists (Primary Target Audience): LASH MEKA is perceived as a supplier of professional-grade lash products and a source of education. They are seen as a brand that understands the needs of lash technicians, offering quality supplies at reasonable prices and valuable training. The owner, April, is viewed as an experienced and accessible figure in the lash community. General Public/End Consumers (Indirect): While the primary focus is B2B (lash artists), the end consumers indirectly benefit from the quality of products used by technicians who source from LASH MEKA. Positive reviews for services using quality lash products can enhance the perception of suppliers like LASH MEKA, though direct brand recognition among end-users might be limited unless they are also aspiring lash artists.

Copy Examples

• •Instagram Post (Product Focused): "Level up your lash game! ✨ Our new Cashmere Kiss Volume Lashes are ultra-soft, rich in color, and fan like a dream. Give your clients the luxurious lashes they deserve. Shop now – link in bio! #LashMeka #VolumeLashes #LashSupplies #LashArtist"
• •Facebook Ad (Training Focused): "Ready to be your own boss? 👑 Our Online Lash Meka Academy offers comprehensive training for aspiring lash artists, taught by industry expert April! From classic to mega volume, we cover it all. Enroll today and invest in your future! [Link] #LashTraining #LashMekaAcademy #BecomeALashArtist #LashBoss"
• •Email Newsletter Snippet (Community Focused): "Hey Lash Pros! 👋 This month, we're talking all about client retention. Head over to our latest blog post for April's top 5 tips to keep your clients coming back for more. Plus, check out our restocked bestselling adhesives! #LashMekaCommunity #LashTips #LashArtistSupport"
• •Product Description (Website - Tweezers): "Precision Perfected. Our Diamond Grip Isolation Tweezers are expertly crafted for flawless separation and placement. Lightweight, durable, and designed for comfort during those long lash sessions. Your new go-to tool for creating stunning sets, every time. #LashMekaPro #LashTools #QualityTweezers"
• •TikTok Video Caption (Engaging & Relatable): "That feeling when your LASH MEKA order arrives! 😍📦 What are your must-have supplies for a busy lash week? Let me know in the comments! 👇 #LashHaul #LashArtistLife #LashMeka #BestLashSupplies @lash.meka"