Tono de Marca

Professional, Expert, and Aspirational

Valores de Marca

• •Quality
• •Professionalism
• •Empowerment
• •Comprehensiveness

Mejores Prácticas

• •Always Address the Professional: Use industry-specific terminology and focus on the benefits for the lash artist and their business (e.g., "increase client retention," "speed up application time," "achieve flawless results").
• •Prioritize Clarity and Information: Avoid vague or overly fluffy language. Copy should be direct and informative. For product descriptions, clearly state specifications like material, curl, diameter, adhesive drying time, and ideal humidity levels.
• •Maintain a Confident and Expert Tone: Position the brand as a knowledgeable leader. Use confident language ("The choice of professionals," "Engineered for perfection") and avoid hesitant phrasing. The tone should be that of an expert partner, not just a seller.
• •Use "You/Your" to Connect with the Stylist: Frame copy around the stylist's needs and success. Phrases like "your studio," "your clients," and "your artistry" make the communication feel personal and supportive.
• •Keep Visuals and Text Cohesive: Ensure that all marketing materials, from the website to any future social media or email campaigns, use clean, high-quality imagery of the products that reflects the professional, polished brand identity. The text should complement this aesthetic.

Percepción Social

Perceived as a specialist B2B supplier and a serious, no-frills resource for stocking a studio. Image of a reliable and knowledgeable industry partner.

Ejemplos de Copy

• •Precision in every drop. Performance on every lash. Our new Expert-Pro Adhesive offers 0.5-second drying time for flawless volume fans. The choice of professionals.
• •Your art requires the finest tools. Our collection of precision tweezers is engineered for perfect isolation and grip, allowing you to create masterpieces, lash by lash. Equip your studio with LashLove. #LashArtist #ProfessionalLashes #WimpernProfi
• •Restock Your Studio with the Best: New Arrivals at LashLove. Don't let your inventory run low. From our ultra-black Cashmere Lashes to our sensitive-formula adhesives, we provide the quality your clients deserve. Shop now and elevate your service.
• •Beyond the Lashes: Perfect the Client Experience. From plush lash pillows to hygienic aprons, we supply the professional details that set your studio apart.
• •Build your business on a foundation of quality. LashLove is the professional's partner, supplying everything you need to launch and grow your lash studio. Become a part of LashLove.