Brand Tone

professional, educational, and empowering

Brand Values

• •Innovation and Quality
• •Education and Empowerment
• •Honesty and Transparency
• •Inclusivity

Best Practices

• •Prioritize Educational Content: Regularly share tips, tutorials, and scientific insights about lash artistry and product ingredients. This reinforces the brand's authority and commitment to education.
• •Maintain a Professional Aesthetic: Use high-quality, clean, and professional imagery and videography across all platforms. Avoid overly personal or casual content that could dilute the brand's expert positioning.
• •Spotlight the Founder's Expertise: Continue to leverage Lulu Lange's unique background in biotechnology and engineering in storytelling and product marketing to differentiate the brand.
• •Amplify Customer Success Stories: Share testimonials and showcase the work of lash artists who use Lash Lab Pro products. This not only provides social proof but also reinforces the brand's empowering and community-focused values.
• •Use Precise and Empowering Language: Employ a vocabulary that is both technically accurate and inspiring. Words like "precision," "innovation," "mastery," "elevate," and "empower" should be consistently integrated into the copy.

Social Perception

The social perception of Lash Lab Pro is overwhelmingly positive, with customers regarding it as a trusted partner. Key aspects praised include product efficacy (quality and reliability of products, especially adhesives and tweezers), exceptional training (Lulu Lange's in-depth and supportive programs), and responsive customer service.

Copy Examples

• •Introducing the new 'Precision Pro' tweezer. Engineered with a unique micro-grip technology for flawless fan creation. Elevate your artistry and achieve unparalleled precision with every application. #LashLabPro #LashArtist #VolumeLashes
• •Ready to turn your passion into a profession? Our accredited eyelash extension training program, led by industry innovator Lulu Lange, provides the comprehensive skills and ongoing support you need to build a thriving business. Enroll today. #LashTraining #BeautyBoss #LashPreneur
• •Tired of inconsistent retention? Our scientifically formulated 'Everlast' adhesive offers superior bonding and durability in a range of humidity levels. Give your clients the long-lasting lashes they deserve. #LashSupplies #EyelashAdhesive #LashGoals
• •Innovation in Every Fiber. Discover our premium eyelash extensions, meticulously crafted for the professional lash designer. #ProfessionalLashes #LashExtensions #QualityLashes
• •'Lash Lab Pro has transformed my business. The quality of their products is unmatched, and their training gave me the confidence to excel.' - [Client Name]. We are honored to be a part of your success story. #LashCommunity #EmpoweredWomen #LashSuccess